Digital Optimisation

2 hours ago


Sydney, New South Wales, Australia TabCorp Holdings Full time $80,000 - $120,000 per year
Digital Optimisation & Personalisation Specialist
  • 508416

  • Sydney (Eora Nation), NSW, Australia

  • Brisbane (Turrbal Country), QLD, Australia
  • Melbourne (Kulin Nation), VIC, Australia

  • Marketing & Communications

  • Full Time - Permanent

Make every customer moment count.

At Tabcorp, we're on a mission to put customers at the heart of everything we do. For our Marketing, Digital, Brand and PR teams, that means evolving with them, anticipating needs, personalising experiences, and delivering campaigns that resonate nationwide.

We don't just hire experts. We hire innovators, boundary-pushers, and problem-solvers who want to lead the market and make magic happen for everyday Australians.

Game to join us?

What you'll do

As our Digital Optimisation & Personalisation Specialist, you'll be the driving force behind personalised customer experiences across our digital platforms. You'll bring expertise in digital publishing, content management, and optimisation, with a track record of delivering effective personalisation strategies. Detail-oriented and analytical, you'll play a key role in driving our continuous test-and-learn program to improve how customers connect with our brand.

This role requires the successful candidate to work Tuesday – Saturday.

Key Accountabilities:

  • Oversee the creation, curation, and publication of high-quality digital content across Tabcorp's web, app and retail digital signage environments.
  • Manage the end-to-end content lifecycle, ensuring timely publication and relevance.
  • Lead the development and execution of personalised content strategies to enhance user experience and drive audience engagement.
  • Utilise data-driven insights to identify opportunities for personalisation and recommend improvements.
  • Stay updated on industry trends and emerging technologies related to digital publishing and personalisation.
  • Monitor and analyse key performance indicators (KPIs) related to content engagement, experimentation and personalisation effectiveness.
  • Building activities and experiences within Adobe Target.
  • Provide regular reports and insights to stakeholders, recommending adjustments to optimise results.

What you'll bring

  • Proven experience in digital publishing, content management, and personalisation.
  • Deep expertise in the Adobe stack – especially Target, Analytics, and AEM.
  • Strong analytical mindset with a knack for turning data into decisions.
  • Excellent communication and stakeholder engagement skills.
  • A passion for innovation and customer-centric thinking.
  • Ability to juggle multiple priorities in a fast-paced, dynamic environment.
  • Strategic execution skills translating big ideas into measurable outcomes.
  • A digital-first mindset and a hunger to push boundaries.

What you'll get

  • Extra leave options including 5 bonus days annually, cultural and volunteer leave, and 18 weeks of parental leave.
  • Access to corporate discounts and our leading health and wellbeing app.
  • Monthly social events, competitions, awards, and free tickets to entertainment experiences.

About Us

Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better.

Apply Now

Now is the time to join Tabcorp The start of a new, exciting chapter in our long history. We have a dynamic, CEO in Gillon McLachlan and we're building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

  • foster a respectful and inclusive working environment within your team;
  • support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.

Apply Now


  • Digital Optimisation

    3 hours ago


    Sydney, New South Wales, Australia TABCORP Full time $90,000 - $120,000 per year

    Make every customer moment count.At Tabcorp, we're on a mission to put customers at the heart of everything we do. For our Marketing, Digital, Brand and PR teams, that means evolving with them, anticipating needs, personalising experiences, and delivering campaigns that resonate nationwide.We don't just hire experts. We hire innovators, boundary-pushers, and...


  • Sydney, New South Wales, Australia TPG Telecom Group Full time

    TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It's our why; our reason to exist. Now, we're proud to be one of Australia's leading mobile and internet providers. We're not just redefining telco, we're...


  • Sydney, New South Wales, Australia TPG Telecom Full time $100,000 - $140,000 per year

    TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It's our why; our reason to exist. Now, we're proud to be one of Australia's leading mobile and internet providers. We're not just redefining telco, we're...

  • Digital Strategist

    5 hours ago


    Sydney, New South Wales, Australia Digital Ninjas Full time $60,000 - $120,000 per year

    WHY DIGITAL NINJAS?Our team is driven by some of the world's biggest challenges, whether that's working towards a world where gender and race equity comes as standard; human and child rights are universally realised, where all children survive, have access to the services needed to thrive; where animals are protected from abuse and neglect and where...

  • Digital marketer

    2 days ago


    Sydney, New South Wales, Australia Why Digital Full time $60,000 - $80,000 per year

    Junior Digital Marketing Assistant Full-time | Gregory Hills NSWAre you looking to kick-start your career in digital marketing? This is the perfect role for someone with little to no experience who's eager to learn from an industry expert and grow into a long-term marketing career.We're a dynamic business based in Gregory Hills, and we're looking for a...


  • Sydney, New South Wales, Australia TabCorp Holdings Full time $120,000 - $180,000 per year

    Senior Manager- Digital Optimisation and Personalisation508410Sydney (Eora Nation), NSW, AustraliaBrisbane (Turrbal Country), QLD, AustraliaMelbourne (Kulin Nation), VIC, AustraliaMarketing & CommunicationsFull Time - PermanentShape the customer experience. Lead the digital future.At Tabcorp, we're transforming how Australians engage with entertainment. For...


  • Sydney, New South Wales, Australia Profusion Full time

    Join to apply for the Digital Optimisation Specialist, Platforms role at ProfusionOne of Australia's largest profit-for-member funds is seeking a strategic and hands on optimization specialist to lead their digital platforms to drive growth and engagement.As the Optimization Specialist, you'll be the go-to expert for digital experimentation and...


  • Sydney, New South Wales, Australia Profusion Full time

    Join to apply for the Digital Optimisation Specialist, Platforms role at ProfusionOne of Australia's largest profit-for-member funds is seeking a strategic and hands on optimization specialist to lead their digital platforms to drive growth and engagement.As the Optimization Specialist, you'll be the go-to expert for digital experimentation and...


  • Sydney, New South Wales, Australia Asana Full time

    The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us, ensuring every customer realizes the full potential of our platform.As an Optimisation manager focusing on Asana Customers, you own experimentation across...


  • Sydney, New South Wales, Australia Asana Full time

    The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us, ensuring every customer realizes the full potential of our platform.As an Optimisation manager focusing on Asana Customers, you own experimentation across...