Digital Journey Optimisation Manager

3 days ago

Sydney, Australia Commonwealth Bank of Australia Full time

Digital Journey Optimisation Manager
- Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets
- You are an optimisation specialist with a passion for usability and conversion drivers
- We are currently hiring for a Senior Digital Journey Optimisation Manager to contribute to the strategy and optimisation of Scams and fraud education for the prevention of customer fraud and scams impact.

**Do work that matters**

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers. You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on CommBank, CommBank App and NetBank to deliver the Digital Strategy.

**On any given week you will**
- Be responsible for the digital customer journey and ensuring delivery of the best experience for our customers
- Develop and forecast the Digital initiative roadmaps (including gap analysis, continuous improvement, on-site targeted messaging and testing) to achieve portfolio objectives
- Monitor results and performance metrics, web analytics and customer insights across the relevant portfolios to ensure performance is in line with forecast
- Measure, track and interpret customer online behaviour and insight in order to maximise sales conversion potential
- End-to-end delivery of key digital campaigns, including A/B testing and personalised messaging, from ideation, hypothesis creation, influencing creative, identifying success metrics and outcomes, to execution, post-live testing, monitoring, reporting and analysis. All using tools such as Adobe Experience Manager, Adobe Target, Adobe Audience Manager, and Adobe Analytics
- Prepare management reporting and presentations to communicate business and customer outcomes and inform business decisions

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Hands on experience with conversion optimisation platforms (such as Pega, Adobe Target and Adobe Audience Manager)
- A passion for improving the financial wellbeing of our customers and knowing what it takes to deliver meaningful app experiences

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 28/08/2024

Job ID REQ216521

  • Digital Journey Optimisation Manager

    2 weeks ago

    Sydney, Australia Commonwealth Bank Full time

    **Digital**Journey**Optimisation Manager -**Guidance & Investing** - Permanent full-time o pportunity - You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences - We are hiring a Digital Journey Optimisation Manager to support the Guidance & Investing crew in empowering everyday Australians to...

  • Digital Journey Optimisation Manager

    7 days ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Digital Journey Optimisation Manager - One Permanent full time and Two 12 month secondment / fixed term opportunities - Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets - You are a digital optimisation specialist...

  • Digital Journey Optimisation Manager

    1 week ago

    Sydney, Australia Commonwealth Bank Full time

    One Permanent full time and Two 12 month secondment / fixed term opportunities - Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets - You are a digital optimisation specialist with a passion for usability and...

  • Digital Marketing Leader

    2 weeks ago

    Sydney, New South Wales, Australia beBeePersonalisation Full time $140,000 - $190,000

    Job Title: Digital Optimisation and Personalisation ManagerThis is an exciting opportunity to join a dynamic and collaborative group, shaping the brand and driving growth across a leading financial institution.Key Responsibilities:Lead and mentor a team of subject matter experts in Conversion Rate Optimisation (CRO) and UXDevelop and implement data-driven...

  • Digital Optimisation Manager

    2 weeks ago

    Sydney, Australia Commonwealth Bank Full time

    **Permanent Full-time opportunity**: - **You are a digital optimisation specialist with a passion for great digital experiences**: - **Our team is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with experimentation** **Do work that matters** As a Digital Journey...

  • Digital Optimisation Manager

    2 weeks ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Digital Optimisation Manager **Digital Optimisation Manager - Wealth & Private** - **You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences - **Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with...

  • Digital Optimisation Manager

    1 week ago

    Sydney, Australia Westpac Group Full time

    **Digital Optimisation Manager** - Permanent full-time role - Hybrid working model - mix of office and remote work - Drive optimisation and performance uplift across Westpac’s websites, banking apps, and digital communication channels **How will I help?** As a **Digital Optimisation Manager**, you will play a key role in enhancing customer security...

  • Digital Optimisation Manager

    2 weeks ago

    Sydney, Australia Bankwest Full time

    Digital Optimisation Manager - Wealth & PrivateYou are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences- - Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with experimentationDo work that matters - As...

  • Digital Optimisation Manager

    1 week ago

    Sydney, New South Wales, Australia Westpac Group Full time

    **Digital Optimisation Manager**- Permanent full-time role- Hybrid working model - mix of office and remote work- Drive optimisation and performance uplift across Westpac's websites, banking apps, and digital communication channels**How will I help?**As a **Digital Optimisation Manager**, you will play a key role in enhancing customer security education and...

  • Digital Optimisation Manager

    2 weeks ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Digital Optimisation Manager - 12 month Fixed term contract - You are a digital optimisation specialist with a passion for great digital experiences - Our team is committed to super-charged end-to-end digital engagement, powered by compelling personalised content and data-led customer insights **Do work that matters** As a Digital Journey Optimisation...