Digital Optimisation Analyst

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

**About Us**

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

**The Department**

The Audience Data & Insights division within SBS provides key stakeholders with meaningful insights, drawn from multiple research touchpoints. Our team is audience obsessed and we place the audience at the heart of everything we do.

**The Role**

The Digital Optimisation Analyst will play a central role in the team responsible for personalising the audience experience on SBS’s digital platforms.
- Collaborate with product owners, content strategist and UX&D teams to ideate personalisation and optimisation experiments on their digital offerings both for internal traffic and traffic around the network.
- Collaborate with software engineers to build digital experimentation activities on digital apps, inclusive of website, mobile, Connected TVs and set-top boxes that align with business expectations and as well existing technologies and architecture.
- Practice and democratise hypothesis-based testing in the context of optimising audience experience on SBS digital platforms.
- Work with key stakeholders across Product, Technology, Digital Marketing and Analytics, this role will be ensuring that personalisation use cases are articulated and prioritised for execution.

**About you**
- Experience with working with personalisation tools within an enterprise infrastructure to deploy and track optimisation experiments.
- Good knowledge on how to hypothesise and ideate audience experience testing on various digital platforms such as mobile, desktop and OTT.
- Strong understanding of CX principles, testing best practices, coupled with developed statistical and analysis skills.
- Experience with the Adobe tech stack preferred but exposure to any martech data stack will also be considered.
- Comfortable working with product teams and technical teams in an Agile environment; and some exposure to software languages, such as€“ HTML, CSS, JavaScript, JSON.
- Experience managing data-driven research from project inception to communicating insights and recommendations
- Excellent oral, written and visual communication skills, particularly at explaining complex quantitative information to non-technical audiences & stakeholders

**Some of the reasons to consider working with us**
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work '“ you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments**

Digital Optimisation Analyst JD