Program Leader Communications and Marketing

**Position Number**:TBC

**Directorate**:Office of the CEO

**Service**:Communications & Marketing

**Location**:Katoomba HQ

**Date**
**Created/Updated**August 2025

**Position Classification**:Band: 11

**POSITION PURPOSE/OBJECTIVE**

The Communications and Marketing Service is responsible for the service activities of
Media Management; Corporate Communications; Community Engagement; Public
Relations; Brand and Marketing; Digital Marketing; Crisis Communications; Internal
Communications; Events and Policy Management / Training.

The position is required to assist the Manager Communications & Marketing position to
lead the delivery of the Corporate Communications & Marketing service for the community
and Council. This involves the effective leadership and direction to the Corporate
Communications & Marketing team and to the organisation for a broad range of marketing
and communications activities, including digital and online technologies. The role is
required to plan, coordinate and deliver a high standard of engaging, relevant and effective
communications, public relations, community engagement, marketing, corporate and civic
events programs across the organisation and in the community.

**RELATIONSHIPS**

**Reports to: Manager, Corporate Communications &**

**Marketing**
**Report to**:P00188

**Staff Responsibility**:Direct management of up to 6 FTE staff positions,
as well as temporary and casual staff and external
contractors and consultants as required.

**Key Internal Relationships**:CEO; Executive Leadership Team, Managers;
Team Leaders; All Staff

**Key External Relationships**:Media; External contractors & suppliers; Residents
& community groups; Local Government
Authorities; other Government Agencies; and
industry associations.

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**KEY RESPONSIBILITIES**

1. Ensuring the development and delivery of high quality internal and external corporate
communications and marketing initiatives, including digital and social media, web
content, corporate marketing, graphic design and branding, internal communications,
civic and corporate events and community engagement.

2. Develop, maintain and enhance strong professional working relationships with senior

management, staff and external stakeholders to deliver high quality, integrated
communication across a range of channels and platforms.

3. Support and strengthen the brand and reputation of Blue Mountains City Council by

providing relevant and responsive communications, marketing and community
engagement practices that meet or exceed the needs of stakeholders, including issue
management and crisis communications.

4. Provide high level specialist advice and timely and professional communication
support to the Chief Executive Officer, office of the Mayor and staff, including the
development of communications strategies, collateral and speech writing.

5. Provide factual and timely media releases and responses and demonstrate initiative in
creating media promotion opportunities.

6. Prepare Council reports, briefings and position statements on request and as required.

7. Work outside of core hours and with a high level of autonomy.

**Guiding Principles**
- We act as one organisation responding to the changing needs of our LGA and

community.
- We are strategy led, driven by our Community Strategic Plan with clear priorities and

focus.
- We are service focused ' we continuously improve service provision and provide

excellent customer service.
- We collaborate and work together to achieve our outcomes.
- We ensure safety and well-being is at the centre of our organisation, operations and
- culture.
- We are a financially sustainable organisation, living within our means, ensuring best

value resource allocation.

These Guidelines complement the Council’s adopted Values of: Work Together; Work Safe
Home safe; Service Excellence; Value for Money; Trust and Respect; and Supporting
Community

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**Workplace Health & Safety**

Ensure compliance with WHS obligations and responsibilities as outlined in Council’s policies
and procedures and under the relevant WHS legislation. These include but are not limited to:
identifying potentially unsafe situations or work practices and notifying your Supervisor or
Manager (or the Health, Safety Manager/Area Safety Representative); never performing a task
that you believe is dangerous or for which you do not have the experience, or have not received
appropriate instructions and training or where the correct equipment to carry out the task safely
is not available; always work in a safe manner and in accordance with safety instructions, where
applicable; use the work equipment supplied for the job, in accordance with the manufacturer's
instructions), and any personal protective equipment, which the Council deems necessary and
has provided; be safety aware and report any actions to your line manager which will assist the
Council to meet its legal workplace health and safety obligations.

You have the ri