Program Leader, Communications

The Communications and Marketing Service is responsible for the service activities of
Media Management; Corporate Communications; Community Engagement; Public
Relations; Marketing; Crisis Communications; Events and Policy Management / Training.

The position is required to assist the Manager Communications & Marketing position to lead
the delivery of the Corporate Communications & Marketing service for the community and
Council. This involves the effective leadership and direction to the Corporate
Communications & Marketing team and to the organisation for a broad range of marketing
and communications activities, including digital and online technologies. The role is
required to plan, coordinate and deliver a high standard of engaging, relevant and effective
communications, public relations, community engagement, marketing, corporate and civic
events programs across the organisation and in the community.

**RELATIONSHIPS
**Reports to**:Manager, Corporate Communications &
Marketing

**Report to**:P00188

**Staff Responsibility**:Direct management of 6 FTE staff positions, as
well as temporary and casual staff and external
contractors and consultants as required.

**Key Internal Relationships**:CEO; Executive Leadership Team, Managers;
Team Leaders; All Staff

**Key External Relationships**:Media; External contractors & suppliers;
Residents & community groups; Local
Government Authorities; other Government
Agencies; and industry associations.

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**KEY RESPONSIBILITIES**

1. Ensuring the development and delivery of high quality internal and external corporate

communications and marketing initiatives, including digital and social media, web
content, corporate branding and community engagement.

2. Develop, maintain and enhance strong professional working relationships with senior

management, staff and external stakeholders to deliver high quality, integrated
communication across a range of channels and platforms.

3. Support and strengthen the brand and reputation of Blue Mountains City Council by

providing relevant and responsive communications, marketing and community
engagement practices that meet or exceed the needs of stakeholders, including issue
management and crisis communications.

4. Provide high level specialist advice and timely and professional communication support
to the Chief Executive Officer, office of the Mayor and staff, including the development
of communications strategies, collateral and speech writing.

5. Provide factual and timely media releases and responses and demonstrate initiative in
creating media promotion opportunities.

6. Prepare Council reports, briefings and position statements on request and as required.

7. Work outside of core hours and with a high level of autonomy.

**Guiding Principles**
- We act as one organisation responding to the changing needs of our LGA and

community.
- We are strategy led, driven by our Community Strategic Plan with clear priorities and

focus.
- We are service focused ' we continuously improve service provision and provide

excellent customer service.
- We collaborate and work together to achieve our outcomes.
- We ensure safety and well-being is at the centre of our organisation, operations and

culture.
- We are a financially sustainable organisation, living within our means, ensuring best

value resource allocation.
These Guidelines complement the Council’s adopted Values of: Work Together; Work Safe
Home safe; Service Excellence; Value for Money; Trust and Respect; and Supporting
Community.

**Workplace Health & Safety**
Ensure compliance with WHS obligations and responsibilities as outlined in Council’s
policies and procedures and under the relevant WHS legislation. These include but are not
limited to: identifying potentially unsafe situations or work practices and notifying your
Supervisor or Manager (or the Health, Safety Manager/Area Safety Representative); never
performing a task that you believe is dangerous or for which you do not have the experience,
or have not received appropriate instructions and training or where the correct equipment
to carry out the task safely is not available; always work in a safe manner and in accordance
with safety instructions, where applicable; use the work equipment supplied for the job, in
accordance with the manufacturer's instructions), and any personal protective equipment,

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which the Council deems necessary and has provided; be safety aware and report any
actions to your line manager which will assist the Council to meet its legal workplace health
and safety obligations.

You have the right to cease or direct cessation of unsafe work. In addition, you are required
at all times to comply with Councils Asbestos Management Plan and Policy.

**ACCOUNTABILITY & AUTHORITY**

Accountability and Authority parameters include:

- Primary responsibility for the development and implementation of appropriate corporate

communications & marketing strategy.
- Making decisions au