Corporate Marketing Coordinator

The Communications and Public Relations Unit is responsible for the service activities
of Media Management; Corporate Communications; Community Engagement; Public
Relations; Marketing; and Crisis Communications; and Policy Management / Training.

The position is responsible for the coordination of corporate marketing activities. This
position assists the Program Leader, Communications and Public Relations to
provide high quality communications, marketing and organisational support to ensure
a consistent, professional and pos i t i ve corporate profile and reputation, the use
of contemporary tools and resources, and to optimize corporate marketing
activities and opportunities.

**RELATIONSHIPS
**Reports to**:Position Title: Program Leader, Communications & Public
Relations

**Report to**:Position Number: P00188

**Staff Responsibility**:None.

**Key Internal Relationships**:Graphic Designer; Community Engagement Co
- ordinator; Communications Officer; Executive
Leadership Team; Senior staff; All Staff***

**Key External Relationships**:Media outlets; Creative services/suppliers;
Tourism agencies; Public; Government Agencies**
**KEY RESPONSIBILITIES
- **

Actively develop and implement measures to help Council deliver its sustainability
goals.

1Effectively support the Program Leader, Communications & Public Relations
by implementing the Corporate Communications & Marketing Strategy that
includes the service activities of Media Management; Corporate
Communications; Community Engagement; Public Relations; Marketing; and
and Policy Management / Training.
- Coordinate the implementation of Council’s branding guidelines and materials.
- Develop marketing tools and resources, including the development and
implementation of a digital asset management system.
- Participate in the priority project to consolidate Council’s online properties and
further develop Council’s corporate website.
- Provide advice, support and assistance to staff and managers across Council
relating to communications and marketing service activities, including
branding, digital assets, incoming sponsorship and the promotion of Council’s
role, services, activities, projects and achievements.
- Develop marketing strategies for corporate services, activities and products.
- Participate in tourism and corporate marketing activities - digital and print.

**Guiding Principles
- **

We act as one organisation responding to the changing needs of our community
while protecting and enhancing our World Heritage environment
- We are strategy led, driven by our Community Strategic Plan with clear priorities and
focus
- We are service focused we continuously improve service provision and provide
excellent customer service
- We collaborate and work together to achieve our outcomes
- We ensure safety and well-being is at the centre of our organisation, operations and
culture for our employees, our community and our environment
- We are a socially, environmentally and financially sustainable organisation, living
within our means, ensuring best value resource allocation

These Guidelines complement the Council’s adopted Values of: Work Together;
Work Safe Home safe; Service Excellence; Value for Money; Trust and Respect;
and, Supporting Community

**Workplace Health & Safety**

Ensure compliance with WHS obligations and responsibilities as outlined in Councils
policies and procedures and under the relevant WHS legislation. These include but
are not limited to identifying potentially unsafe situations or work practices and
notifying your Supervisor or Manager (or the Health, Safety Manager/Area Safety
Representative); never performing a task that you believe is dangerous or for which
you do not have the experience, or have not received appropriate instructions and
training or where the correct equipment to carry out the task safely is not available;
always work in a safe manner and in accordance with safety instructions, where
applicable; use the work equipment supplied for the job, in accordance with the
manufacturer's instructions), and any personal protective equipment, which the
Council deems necessary and has provided; be safety aware and report any actions

2

to your line manager which will assist the Council to meet its legal workplace health
and safety obligations.

You have the right to cease or direct cessation of unsafe work. In addition you are
required at all times to comply with Councils Asbestos Management Plan and Policy.

**COMMUNICATION
- **

Write detailed correspondence, reports and submissions that require original
sentence and paragraph construction and wording
- The jobholder is required to anticipate and pre-empt customer requirements
and do utmost to meet these. In addition, the jobholder should monitor and
evaluate the effectiveness of customer service provided and recommend
modifications to improve service.
- Required to provide service to internal customers as a regular part of the job.
Service includes answering queries, p