Marketing Manager

Exciting opportunities to join our Group Content Chapter
- 1x permanent and 1x 12-month fixed term positions available
- Hybrid working and a range of employee benefits on offer

**See yourself in our team**

CommBank Is a leading provider of integrated financial services, employing more than 52,000 people globally. We’re proud of our iconic scale, brand and diversified business mix. We believe in our purpose to build a brighter future for all.

The Group Content Chapter sits within the Marketing and Corporate affairs function, focused on continually driving positive reputation, brand consideration and customer engagement with the Commonwealth Bank.

Our Group Content Chapter is responsible for executing the Brighter content ecosystem to build the nation’s financial empowerment. We do this by using insights to deliver high-quality content to customers through our magazine, TV show, website, video, podcast and organic social content.

**Do work that matters**

As a Marketing Manager responsible for digital content, you’ll be responsible for the creation and execution of content, experiences and journeys within the “Brighter” content ecosystem. That is; forming product and service digital content strategies that respond to market moments, customer needs, product offers or commercially aligned priorities on behalf of our clients.

Whatever the need, you’ll make full use of data and customer insights to shape decisions for your work. You will execute on our content strategy by delivering on-brand content - ranging from short -form traffic driving initiatives, to contextual merchandising to SEO-driven editorial experiences.

You’ll collaborate creatively and strategically within a cross-functional and outcomes driven marketing team. Using your passion for simplifying complex concepts and our digital style guide, you’ll deliver clear and engaging copy that empowers our customers.

**On any given day you will**:

- Write, edit and optimise digital copy - including editorial, articles, landing pages, product and service information - turning complex product information into clear and easy to understand content, using our style guide, TOV and SEO principles.
- Champion and execute an editorial calendar for our digital content hub, and manage stakeholder requests using our CMS
- Partner with stakeholders and product owners to optimise storytelling opportunities for content that captures and converts customers
- Research, write, and curate on-brand content
- Partner with Product Owners, UX, Compliance, Research and other key stakeholders to enhance our digital content,
- Build and publish web content (articles and pages) using Adobe AEM
- Be committed to always-on optimisation and strive to continually audit and amplify our products and services using data, insights and analytics
- Be a brand champion - ensuring content and copy is accessible, meets brand standards and is customer focused
- Support the development and improvement of repeatable processes, workflows and content templates
- Be a collaborative team member who feels empowered to enhance customer experience benefits and foster meaningful and positive stakeholder relationships

**We’re interested to hear from people who have**:

- Exceptional writing, editing and digital user experience.
- A continuous improvement mindset; experience with multi-variate, A/B testing environments, preferably Adobe Target.
- Experience writing high quality, compelling and engaging content.
- Experience using a CMS, preferably Adobe Experience Manager
- Experience with the Adobe Suite, including Adobe Analytics - building dashboards, extracting reporting and implementing results in content shaping and strategies
- Experience in interpreting data; telling stories, building narratives and hypotheses
- Practice pitching content ideas and supporting rationale and confidence
- Influential, rational stakeholder management and exceptional communication skills.
- Demonstrable experience in managing complex stakeholders and balancing the needs of stakeholders with business and commercial strategy
- Ability to uphold the highest editorial integrity with internal stakeholders (sales, product & marketing) as the editorial authority for our digital assets.
- Experience working in an agile workplace with tight deadlines.
- A solid understanding of SEO: including copy /content creation and reporting/analytics.

**_Working at CommBank _**
- At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in. _

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