Digital Brand Manager

**Digital Brand Manager**
- Exciting opportunity to join an innovative and evolving **Global Animal Health **company
- Drive a** market leading brand**:

- Work with a **high performing, agile **and **passionate **team
- ** Permanent full-time **role with competitive salary and benefits
- Based in **our modern office in Macquarie Park, Sydney**

We have an exciting opportunity for someone to join our business at a pivotal time of growth. Reporting to the Companion Animal Marketing Lead ANZ, your primary responsibility will be to lead the digital transformation of the Companion Animal business across Australia and New Zealand through development and execution of the digital marketing strategy. This role will champion the customer experience and collaborate with Marketing, Sales, IT, Technical and Regulatory teams to develop and execute digital marketing plans that support business and brand plans.

**What You Will Do**

**Responsibilities include, however not limited to**:

- Lead development of the Bravecto digital strategy for the ANZ business that aligns with brand plans.
- Lead consistent execution of Bravecto digital marketing strategy across key channels in ANZ (website, social media, plus) as part of the total promotional mix in conjunction with Brand Managers.
- Across all online customers manage strategic planning and execution, in conjunction with key account teams.
- Across veterinary and pet retail customers support Brand Managers in development and execution of digital strategy and tactics.
- Lead management of Bravecto websites and apps to maximise user experience and loyalty.
- Lead management and execution of Bravecto social media strategy.
- Develop, execute and manage Bravecto lead generation campaigns.
- Develop and manage pet owner database and execute campaigns to drive consumer engagement and loyalty.
- Lead development and management of customer e-learning platform, including effective digital execution of content developed by Brand Managers across portfolio.
- Understand audience/data strategy to develop consumer-driven campaign journeys.
- Support the marketing team in development of Bravecto digital media and PR plans (SEO, SEM, influencer marketing, paid digital media advertising campaigns) and creation of assets across all aspects of the shopper journey.
- Measure and report campaign performance against KPIs and ROI, leverage digital analytics and proactively look for optimisation opportunities.
- Manage all aspects of marketing material approval and distribution for areas of responsibility in line with company processes and various systems.
- Assist in managing the advertising and promotional budget to ensure expenditure does not exceed budget, including management of purchase orders and invoicing.
- Collaborate with Brand Managers to support lead generation campaigns and pet owner database opportunities across portfolio.
- Primary lead for localisation of global digital transformation initiatives.

**What You Must Have**
- Tertiary degree in business or marketing essential.
- Qualifications in digital marketing, digital advertising or equivalent.
- Consumer marketing experience essential.
- Solid experience in developing and executing digital strategies and campaigns across a wide range of channels.
- Up to date with the latest trends and best practices in digital marketing and measurement.
- Experience briefing and liaising with creative, PR and media agencies.
- Experience aligning marketing strategies across digital platforms.
- Proven experience setting KPIs as well as monitoring and optimising campaigns.
- Creative flair with excellent written and interpersonal communication skills.
- Demonstrated ability to deliver high quality work, on time and on budget.
- Ability to scope, plan and complete multiple projects autonomously or collaboratively as part of a team.
- Enthusiastic and curious about digital with a passion for exploring new developments and technology.

**What You Can Expect**
- Opportunity to **make an impact **in the promotion and growth of our Companion Animal Business Unit
- Fantastic opportunity to build on your profile as **digital brand expert **with **internal **and **external stakeholders **as part of a **high performing team**:

- Be part of a company that **thinks differently **to solve problems, make progress, and **deliver meaningful innovations and solutions**

Our Animal Health division is a trusted global leader in veterinary medicine, dedicated to the health and well-being of animals. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society and our planet. We offer one of our industry’s most innovative portfolio of products, services and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species.

**Who we are **

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