Digital Brand Manager

Our network of family-owned businesses are taking on the competition, and our Marketing, Creative and Communications Teams help put them on the map. They use data-driven insights to understand what customers truly want, working with local retailers to deliver personalised solutions that make a difference.

The industry is changing and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So get stuck into a promising career in a fast-growing industry. Together, we can supply Australia/New Zealand with a better retail future, powered by local communities.

Due to an internal promotion, our IBA Team (Independent Brands Australia) is looking for a Digital Brand Manager to join the team. In this role you will be responsible for the development and delivery of our digital retail marketing campaigns and strategy.

This includes working with our media agency and supplier partners to drive the strategy and execution across all digital touch points.

What you’ll do

Lead the development and execution of the IBA digital strategy across key IBA banners - Cellarbrations, The Bottle O, IGA Liquor & Porters

Partner with the campaigns team on the right digital execution strategy to deliver to the objectives, including collaborating with the e-commerce team with ideas on what good looks like

Provide leadership, innovation and education in digital marketing across the business

Oversee the production of regular digital reports fostering a continual test/learn environment

Managing monthly closeout reports for all activity that has run & taking supplier through the results, including key learnings & opportunities for future activity

Commercialise the digital program through the sale of digital services and placements to liquor suppliers

Build out cross-channel go-to-market plans aligning to supplier’s objectives, IBA objectives, and available spaces to book across our channels

Track supplier investment trends, including engaging & re-engaging prior participants, and educating new suppliers of available opportunities

What you’ll bring

5 + years digital marketing/media experience across display, content, social, eDM and mobile

Experienced in developing go-to-market strategy and implementation of digital campaigns

Demonstrated experience delivering return on investment from marketing initiatives

Ability to operate in a fast-paced environment

Strategic thinker with strong stakeholder engagement, presentation skills and robust attention to detail

Results and performance focused with strong analytical skills and a continuous improvement mindset

A team player who can work cross-functionally while having a strong sense of ownership and accountability

What we can offer

An opportunity to work within a forward thinking, fun team that is building growth for now and for our future

You have autonomy to own the relationship with suppliers and shape the role

Career Development opportunities

Hybrid working - flexibility is in our DNA, so we blend working from anywhere with time in the office

Great corporate benefits - such as work life balance, 5th Week Annual Leave program, Well-being days, Charity days, Corporate Discounts and much more

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Gender Equality, an accredited FlexReady workplace and a Gold Standard Mental Health First Aid skilled workplace.

We’re a proud part of the Metcash family - Australia and New Zealand’s leading independent wholesaler and retail partner. We’re a diverse bunch, united by the simple idea that independence is worth fighting for - and as a part of our family, the difference you bring matters. We need talented people with a love for all things local, a can-do attitude and a passion for hard work done right to help us give independents a fighting chance. So roll up your sleeves and bring your best self to work and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.

So, roll up your sleeves and bring your best self to work, and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail

Make your Mark

We are the largest supplier of liquor to independently owned liquor retailers and the largest broad range liquor wholesaler in Australia.

ALM supplies over 12,000 liquor customers. In addition to supplying liquor stores, ALM incorporates a specialist on-premise liquor division that supports bars, pubs, restaurants and hotels. Through our network of 14 distribution centres located in each State and territory in Australia, we support independent businesses with a competitively priced and extensive liquor range, delivered through our cost effective and efficient supply chain.