brand, digital

At Fujifilm, we pride ourselves on being market leaders in distributing, marketing, and servicing globally respected imaging products. We continuously strive to make a positive difference for our customers. With an esteemed reputation in the Photographic Imaging industry, our INSTAX product range is renowned and recognised worldwide for quality and innovation across a wide range of INSTAX cameras, printers, films, and Apps.

Our group purpose is simple, yet powerful, and that is "Giving Our World More Smiles"

In a world where over 300 million images are uploaded to the internet every single day, it's time to remind people that photography isn't just about taking. It's also about giving. Our photos are meant to be held, shared, passed, posted, stacked. Giving is in everything we do. From cameras to printers to recyclable packaging. This is a generous product. Designed by a generous company. For a generous generation. Because we know an INSTAX photo isn't something you take, it's something you give - don't just take, give.

FUJIFILM Australia is seeking a dynamic Brand, Digital Channel Marketing Manager to own the strategic brand direction and channel marketing plans across our innovative Photo, FujiVision, and Industrial Products categories. This role reports directly to the National Marketing Manager, yet will have the autonomy to drive these categories and deliver impactful brand storytelling and channel marketing excellence across retail, e-commerce, and experiential channels, driving commercial success in the fast-evolving photo printing and personalisation markets.

Key areas of responsibility include:

• Lead brand strategy, positioning, and annual campaign calendars for Photo, FujiVision, and related product groups including Printing Hardware, QuickSnap, and Digital Signage.
• Develop creative briefs and oversee all campaign storytelling, ensuring global alignment while tailoring for the Australian market.
• Drive channel marketing strategy across retail, e-commerce, and event activations, collaborating with sales to develop retailer-specific campaigns.
• Approve and manage all brand assets including in-store POS, retail catalogues, digital shelf content, and e-commerce product pages to ensure brand consistency and conversion-driving messaging.
• Represent the brand at events and activations, as a key ambassador.
• Translate consumer insights and campaign analytics into actionable marketing recommendations, piloting test-and-learn initiatives for continuous growth.
• Cultivate strong cross-functional partnerships internally with sales, product, and operations teams and externally with retailers, agencies, and cultural partners.
• Maintain a rolling 12-month marketing plan and provide regular updates to stakeholders.

What about you?

• 5+ years proven experience in brand and/or digital marketing, with a strong focus on channel marketing across retail and e-commerce.
• Experience with consumer lifestyle or technology brands is highly preferred.
• Demonstrated ability to manage integrated marketing campaigns using owned, earned, and paid media.
• Skilled at collaborating cross-functionally with sales, product teams, and external partners.
• Proficient with performance marketing and digital reporting tools.
• Strong stakeholder relationship skills with confidence
• Degree qualification in marketing, communications, or a related field.
• Personal qualities include creativity, adaptability, excellent communication, strong project management, and the ability to work well under pressure.

In return, Fujifilm can offer:

• Join a global leader with a strong legacy in imaging innovation.
• Be part of a supportive and high-performing marketing team driving category leadership.
• Engage with diverse marketing channels including digital, retail, and experiential.
• Enjoy professional development opportunities in a company recognised as one of Australia's Best Places to Work (AFR 2025).
• Competitive remuneration package reflecting your experience and contribution.
• A challenging, varied, and rewarding role working with market leading products.
• Ongoing development of your technical skills and strategy development

Fujifilm celebrates diversity and we are committed to having a culture as diverse as our company and its products. Difference is valued and celebrated as it is what helps us innovate. We are an equal opportunity employer and treat all employees and potential employees fairly. Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us, and we will be happy to assist.

For this role, only those candidates with the eligible right to work in Australia will be considered.

FUJIFILM Australia kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.