Marketing Insights Analyst

**Who We Are**

We’re working to shine a light on all things property. Our business is built around connecting the steps throughout the property journey to create a better experience for people. We call it the property marketplace, and it’s driven by our data.

**About the Role**

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As a Marketing Analyst at Domain, you’ll be at the forefront of our data-driven Consumer Marketing Strategy, helping to shape category-leading growth for our ambitious challenger brand. To do this, you’ll deliver econometric modelling and advanced analytics on our massive datasets as part of our next-generation marketing analytics function. Working with multi-source data from our many partnerships including Google and Meta, you’ll support our best-in-class marketing team across our various channels, campaigns, and activities. Your focus will be on uncovering new opportunities to optimise our entire consumer growth strategy, boosting our marketing performance, and ensuring that every effort delivers measured commercial return on investment. Your insights will play a key role in guiding the decisions of our Executive Leadership Team (ELT) as we reach new heights in our highly competitive market.

**Key Responsibilities**
- **Market-Mix Modeling (MMM)**: Support the development and maintenance of our MMM as the definitive guide for marketing investment and strategic decision making across all our consumer channels, campaigns, and activity
- **Channel and Campaign Analysis**: Dive into different marketing channels—like social, radio, ATL, OOH—to identify new ways to grow through various approaches including Machine-Learning optimisation.
- **Key Metric Reporting**:Report on our Consumer Metrics-That-Matter, including Audience data and other supplementary insights to deliver clear, impactful performance and wider category insights.

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- **Data & Automation**: Manage, develop, and validate automated end-to-end reporting-pipelines across our data-lake for our Market-Mix Model and wider consumer Marketing function.
- **Strategic Insights**: Team up with colleagues for regular reporting and reviews to deliver timely insights shaping Domain’s overall growth strategy.

**What We’re Looking For**:

- **Data Analysis & Modeling**: Expertise in handling and analysing large datasets, ideally with experience in MMM or similar time-series econometric modelling.
- **Strategic Mindset**: Ability to see the bigger picture and connect data insights to business strategy, driving real commercial impact.
- **Technical Skills**: Proficiency in Python, SQL, and Tableau - essential for working across our various data environments.
- **Attention to Detail**: Strong focus on accuracy and consistency, especially with multi-source datasets.
- **Communication and Collaboration**: Clear communicator who can present insights and influence decision-making across the organisation at all levels.

**Even Better If You**:

- Have experience delivering insights shaping essential and executive-level business decisions.
- Know how to econometrically analyse channel performance to drive growth and deliver measurable commercial impact.
- Can build smooth, reliable processes for both regular and bespoke reviews, ensuring data is accurate,actionable, and useful.
- Have a proven ability to unlock significant business value through smart, strategic insights and data-driven improvements.

**The Role is Unlikely a Match If**:

- Working with large datasets or using data models is outside your comfort zone.
- Turning data into big-picture insights that drive business decisions isn’t your thing.
- Attention to detail and prioritisation are the first things to drop when things get busy.
- Python, SQL, and similar data tools aren’t in your skill set yet.
- Teamwork isn’t your favourite, and you struggle explaining complex insights to others.

**Why Join Us**:
We’re the right size business for you to make a real impact, with a workplace culture where you can be you. Perks of the role include:

- Discover your ideal work-life balance with our approach to flexibility;
- First-rate parental leave and wellbeing policies;
- Access to Perkbox, giving you discounts across healthcare, entertainment, food, utilities and more
- Continuous opportunities to leap, learn and grow.

We don’t just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities. That’s why we want you.

**Who You’ll Work With**

You’ll join a vibrant team of innovators—doers, creators, and thinkers—turning property possibilities into reality. We’re coding, building, and designing solutions that are revolutionising a sector Australians deeply care about.

**What’s Next?