Current jobs related to Strategic Marketing Manager, Emerging - Melbourne - RACV

  • Strategic Marketing Manager, Emerging

    2 weeks ago

    Melbourne, Victoria, Australia Racv Full time

    Melbourne, Victoria | RACV Head Office- Permanent Full Time | Hybrid Working- A Competitive Salary | Discounts on Selected RACV Products**You'll be part of a workplace where you feel you belong**Join our team of business professionals doing meaningful work in an organisation that's ever evolving. Work with people who care and expand your career with...

  • Senior Portfolio Manager for Emerging Markets

    2 weeks ago

    Melbourne, Victoria, Australia beBeeEmerging Full time $90,000 - $120,000

    Portfolio Manager Role OverviewA top-tier superannuation fund is seeking an experienced Portfolio Manager to lead the research and management of emerging market fixed income and currency exposures.Main Responsibilities:Developing the broader FICC Emerging Markets portfolio strategyConducting in-depth macroeconomic research on emerging market...

  • Strategic Leader for Emergency Management

    2 weeks ago

    Melbourne, Victoria, Australia beBeeEmergencyManagement Full time $120,000 - $180,000

    **Role Overview**The Chief Executive is a strategic leadership position responsible for shaping the future of emergency services in South Australia, based in Adelaide.This role involves close collaboration with key stakeholders to discharge legislative responsibilities and oversee the development and management of an effective Emergency Management...

  • Strategic Emergency Management Coordinator

    2 weeks ago

    Melbourne, Victoria, Australia beBeeEmergency Full time $120,000 - $140,000

    Job TitleWe are seeking an experienced Strategic Emergency Management Coordinator to join our team.This key role involves coordinating the development and continuous improvement of strategic emergency management, focusing on quality and building divisional resilience to minimize the impact of emergencies on health services, aged care, and community...

  • Associate Portfolio Manager, Emerging Markets

    2 weeks ago

    Melbourne, Australia AustralianSuper Full time

    **About AustralianSuper** We are Australia’s largest superannuation fund, here to help members achieve their best possible retirement outcome. We create meaningful value for members and our communities through our diverse workforce of high performing, motivated employees, based across Australia. **Your New Role** You will be reporting to the Portfolio...

  • Associate Portfolio Manager, Emerging Markets

    2 weeks ago

    Melbourne, Victoria, Australia Australiansuper Full time

    **About AustralianSuper**We are Australia's largest superannuation fund, here to help members achieve their best possible retirement outcome. We create meaningful value for members and our communities through our diverse workforce of high performing, motivated employees, based across Australia.**Your New Role**You will be reporting to the Portfolio Manager,...

  • Strategic Marketing Leader

    1 week ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $70,000 - $120,000

    Marketing Director OpportunityWe are seeking a highly motivated, creative, and strategic Marketing Director to drive revenue, customer growth, and brand leadership.This is a rare opportunity for a commercially astute and innovative marketing leader with proven experience in retail, fashion, or consumer brands.The successful candidate will combine creative...

  • Strategic Market Entry Manager

    1 week ago

    Melbourne, Victoria, Australia D'Arcy Weil Full time

    Identify and Evaluate Opportunities for Market Entry in Wind, Solar, and Energy- Renewable Energy Market Expansion and Strategy Implementation- Melbourne, Australia**Our client is a globally recognized leader in the energy industry, committed to driving the world towards a cleaner and more sustainable future. With a strong commitment to renewable energy,...

  • Strategic Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Private Advertiser Full time $70,000 - $120,000 per year

    We are seeking a Strategic Marketing Manager to lead the development and execution of marketing strategies that elevate our brand presence and drive client acquisition in the Public Practice Tax sector. This role is ideal for a strategic thinker with deep understanding of professional services marketing, particularly within accounting, tax advisory, and...

  • Strategic Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $140,000

    Job DescriptionWe are seeking a highly skilled Strategic Marketing Manager to join our team. As a key member of the marketing department, you will be responsible for developing and implementing effective marketing strategies to support brand awareness and membership acquisition.The ideal candidate will have a strong understanding of marketing principles and...

Strategic Marketing Manager, Emerging

2 weeks ago

Melbourne, Australia RACV Full time

Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid Working
- A Competitive Salary | Discounts on Selected RACV Products

**You’ll be part of a workplace where you feel you belong**

Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference.

**About the Opportunity**

With our goal to achieve a leadership position in emerging markets, the Strategic Marketing Manager will play a pivotal role in disrupting traditional market paradigms with responsibility for the development and delivery of the associated marketing and brand strategy, plans and tactics for the emerging business lines within the Home & Energy Division.

Working as part of a talented, cross-functional team, this role is a mix of both strategic marketing and hands-on execution, with accountability for speed to market, achieving agreed targets and responsibility for budget management, performance reporting and effectiveness for all marketing activity.

Accountable for driving new customer relationships (acquisition/performance-based marketing) and strengthening/retaining relationships with existing Home & Energy customers, this role will work in collaboration with the Experience Design lead and Sr Proposition Manager to clearly articulate the value proposition for each product or service, help new customers discover our products / services and drive growth via effective communication strategies. This includes go-to-market planning, media planning, buying and optimisation, customer sales / marketing effectiveness and customer retention initiatives across an integrated channel mix. The role requires digital acumen, a test and learn mindset and a keen interest in analytics to surface insights and drive in-market optimisations and overall performance.

**Come along for a new journey**

You’ll be instrumental in ensuring our customer team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

- Lead the planning and delivery of the strategic marketing plan for Home’s emerging business lines in growing and developing categories in Victoria, with an initial focus on energy
- Develop, optimise and/or refine customer value proposition(s), partnering with product owners to develop GTM and growth strategies.
- Develop and execute the media strategy and measurement framework including quantitative and qualitative marketing objectives for each program within the plan by understanding the source of growth and business opportunity across owned, earned and paid channels.
- Advocate for the customer always, seeking new ways to understand priority segments and leverage data-led insight to optimise products and propositions.
- Collaborate in campaign design and oversee the development of campaign briefs including project management, operational planning (and implementation), creative development process (Agency side) and media planning and delivery (Agency side).
- Be responsible for the respective budget and marketing cost per acquisition, ensuring ‘best bang for buck’ and delivery on budget.
- Provide weekly performance updates to GM Business Operations and quarterly reports highlighting plan vs. actual budget, disclosing reasons for variance and recommendations for next quarter.
- Identify cost efficiencies, through active supplier management and regular check-ins with other Marketing Managers across the Marketing Division, which create opportunities for new marketing investment.
- Balance brand building and direct response activities to drive immediate growth whilst building a sustainable business for the future.
- Lead the channel management process, including internal communications, capacity planning and training.
- Deliver Post Implementation Reviews for all campaigns and ensure future campaign activity leverages key learnings.
- Manage strategic marketing plan to support the achievement of business plan objectives and targets across each emerging business line.
- Drive integration, synergies, best practice, and learnings across the portfolio and broader team

**Who we’re looking for and what you’ll bring**

Thrive in a dynamic, fast-paced environment where people are at the heart of everything. You’ll come with:

- Tertiary qualification in Business or Marketing
- 7+ years strategic marketing experience in business to consumer
- Proven ability to develop marketing strategy with a strong quantitative basis.
- Previous retail Energy experience (desirable)
- Experience working on a digital product
- Experience managing a team
- Proven success with designing and developing engaging content plans across various owned, earned and paid channels
- Strong presentation, communication and written skills
- Strong commerci