Revenue Marketing Manager

**The Job Role**

We are seeking a highly analytical and strategic Revenue Marketing Manager to drive revenue growth through data-driven insights and innovative strategies. This role will be pivotal in identifying opportunities to optimize our marketing efforts, enhance customer engagement, and drive revenue beyond business-as-usual (BAU) activities. You will be a key player in shaping our go-to-market (GTM) strategies, integrated campaign management, and providing light-touch product marketing support. Storytelling through data is paramount, as you translate complex data into actionable insights and compelling narratives.

**Key Responsibilities**:

- ** Strategic Revenue Growth Initiatives**:

- Identify and analyze revenue growth opportunities beyond BAU activities, developing and implementing strategic initiatives to capitalize on these opportunities.
- Conduct in-depth market research and competitive analysis to inform strategic decision-making.
- Develop and present strategic recommendations to senior leadership, supported by data-driven insights.
- ** Data Analysis and Reporting**:

- Leverage data from various sources (Google Analytics, Tableau, CRM, etc.) to analyze marketing performance and identify trends.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.
- Tell compelling stories through data, translating complex information into clear and concise narratives.
- **Marketing Technology and Tracking**:

- Manage and optimize marketing technology platforms, ensuring accurate data tracking and reporting.
- Implement and maintain tracking systems to monitor campaign performance and customer behavior.
- Identify and evaluate new marketing technologies to enhance our capabilities.
- **Go-to-Market (GTM) Strategy Support**:

- Collaborate with product and sales teams to develop and support GTM strategies for new product launches and market expansions.
- Provide data-driven insights to inform GTM planning and execution.
- Work with relevant teams to optimise customer segmentation.
- **Integrated Campaign Management**:

- Support the planning and execution of integrated marketing campaigns, ensuring alignment with strategic objectives.
- Analyze campaign performance and provide recommendations for optimization.
- Work with the content and comms team to ensure data drives content creation.
- **Light-Touch Product Marketing**:

- Provide light-touch product marketing support, including market research, competitive analysis, and messaging development.
- Collaborate with product teams to ensure marketing materials accurately reflect product features and benefits.

**Google Suite and Data Tools**:

- Expertise in Google Analytics, Google Suite, and Tableau is essential.
- Utilize these tools to extract, analyze, and visualize data to support strategic decision-making.

**Qualifications and Skills**:

- Proven experience in revenue marketing, strategic marketing, or marketing analytics with 5+ years experience.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Expertise in data visualization and reporting tools, particularly Tableau.
- Proficiency in Google Analytics and Google Suite.
- Experience in developing and implementing GTM strategies.
- Strong understanding of marketing technology and tracking systems.
- Excellent communication and presentation skills, with the ability to tell stories through data.
- Ability to work independently and as part of a team in a fast-paced environment.
- Curious nature, with a drive to find the story within the data.

**Desired Attributes**:

- A strategic thinker with a results-oriented mindset.
- A data-driven decision-maker with a passion for innovation.
- A proactive and self-motivated individual.
- A strong collaborator with excellent interpersonal skills.
- Organized and able to manage multiple projects at once.