Paid Media Specialist

Qui sommes-nous ?

Pierre Fabre is a French pharmaceutical company, pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.

With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2020, Pierre Fabre Group generated over 2,3 Billion euros in revenues.

Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.

“Every time we care for a single person, we make the whole world better.”

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About The Role

The Paid Media Specialist is responsible for planning, implementing, and optimising paid campaigns to drive brand awareness, traffic, conversion, and growth. Work within a collaborative team to develop and execute data-driven strategies that maximise our ROI and deliver effective paid media campaigns.

Paid Media Campaigns
- Work closely with media and digital agencies on the implementation of paid search and social campaigns defining best-practice local strategy within global guidelines
- Define, measure, and evaluate relevant paid media KPIs
- Monitor and adjust campaign budgets to ensure optimal performance and cost-effectiveness
- Review keyword bidding, daily and monthly budgeting, clicks, quality score and other campaign metrics
- Review competition strategies, strengths and opportunities and keep pace with search and social industry trends and developments
- Work with Content Specialist to achieve best practice of paid campaigns exploiting all features and extensions

Digital Marketing
- Support Digital Marketing Manager to effectively build, execute and measure innovative digital marketing plans that support the business growth strategy
- Work with commercial team on the execution of the e-retailer marketing activities
- Website management, making adjustments where possible to enhance our overall presence in search
- Analyse website traffic to extract and interpret data generated by online user activity.

Reporting
- Monitoring and analysis of PPC campaigns
- Utilise analytics tools to track, measure, report and interpret the performance of marketing campaigns
- Make confident data-driven recommendations for future campaigns using deep thoughtful analysis of campaign results
- Prepare reports on campaign performance and present findings to the marketing team and senior management

Skills and education
- Degree in Digital advertising/marketing
- A minimum of 4 years of experience in digital marketing, managing, and optimising paid marketing campaigns specifically Paid Search and Paid Social
- 3+ years of strong working knowledge & qualifications in Google Analytics (GA4), Google Ads
- 3+ years of strong working knowledge of Meta and Tiktok Business Manager
- Agency and stakeholder engagement skills
- Strong data analytical skills, a high degree of proficiency in Excel
- Ability to pivot quickly within a fast-paced environment with shifting priorities
- Performance driven with exceptional attention to detail
- Adaptability to evolving digital marketing trends and technologies
- Strong collaborative and effective communication skills across cross-functional teams
- Proactive, initiative-driven, with the ability to work independently while managing multiple projects
- Exceptional level of written and verbal communication skills

Qui êtes-vous ?
- Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction._