Paid Media Specialist

3 days ago

North Sydney, Australia Pierre Fabre Full time

Qui sommes-nous ?

Pierre Fabre is a French pharmaceutical company, pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.

With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2020, Pierre Fabre Group generated over 2,3 Billion euros in revenues.

Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.

“Every time we care for a single person, we make the whole world better.”

Temps plein

position de

Expert digital

Votre mission

Responsible for ensuring paid media campaigns are successfully planned and executed while contributing to the growth of the brands via paid media strategies.- Work closely with media and digital agencies on the implementation of campaigns and ongoing optimisations across paid search, paid social, display, video
- Support Digital Marketing Manager to effectively build, execute and measure innovative digital marketing plans that support business growth strategy
- Work collaboratively with the broader marketing team to develop and test creative executions, plans and strategies that assist the delivery of marketing team objectives
- Work with wider marketing and data teams to build and maintain a range of audience segments to improve targeting in our performance campaigns
- Work with commercial team on the execution of the e-retailer marketing activities
- Define, measure, and evaluate relevant paid media KPIs
- Measure and report performance of all digital channels and assess against business benchmarks: including monthly campaign reports and creative optimisation
- Assist ongoing competitor analysis across various categories and help define new media trends

Skills and education
- Masters degree in Digital advertising/marketing
- Minimum of between 3-5 years experience, with strong background in digital marketing and campaign planning, monitoring and optimisation
- Strong understanding of performance marketing and experience in paid search and paid social
- Experience in tech platforms such as the Google, Facebook Ads Manager
- Agency and stakeholder engagement skills
- Have strong data analytical skills, a high degree of proficiency in Excel and be performance driven
- Experience in developing and recommending paid media strategies, including audience segmentation, spend allocation between channels
- Excellent organisational abilities such as multi-tasking and working under pressure
- High attention to detail and project management skills
- Ability to think independently and initiate suggestions for improvement where suitable
- High level of written and verbal communication skills

Qui êtes-vous ?
- Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction._

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