Social Media Specialist

**Role Profile**: Are you hungry to join one of Australia's most exciting independent agencies? We're Australia's leading Brandformance agency, successfully wiring together the art and creativity of brand building with the science of performance marketing. We're pretty good at it too - okay, we're really good at it - taking home B&T Independent Agency of The Year, AdNews Digital Agency of The Year, and Campaign Asia Specialist, Social, and Content Agency of The Year. And in February this year, we snagged the highly coveted AdNews Employer Of The Year. We're also home to some of Australia's most loved brands - including Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, The ICONIC, Boost Mobile, Georg Jensen, and Indeed. At 35 Wiredos strong, we're big enough to pack a serious punch, but small enough that we actually know each other's coffee orders. Culture and people first isn't just something we say - it's how we roll. **the role**: We're seeking a passionate Paid Social Specialist who delivers exceptional results and thrives in our collaborative, people-first culture. You'll live and breathe social media (in the best way possible) while working with high-profile clients who trust us with their brand, and precious ad spend. **What You'll Do**: Drive paid social campaigns, inform strategy, and oversee client performance. You'll need strong client relationship skills, full funnel paid social experience, proven paid performance results with strong ROAS expertise, and experience mentoring junior team members. **Role Breakdown**: - Paid Social Campaign Implementation (40%) - The fun stuff - Client Relationship Management (20%) - The schmoozing - Paid Social Strategy Development (15%) - The big brain energy - Copywriting & Creative Management (15%) - The wordsmith magic - Reporting (10%) - The necessary evil (but we make it fun) **Key Responsibilities**: - Deliver exceptional client service, exceeding KPIs, timelines, and budgets - Generate strategic ideas that make clients go "Why didn't we think of that?" - Create comprehensive reports with insights so good, clients love reading them - Manage end-to-end paid social across Meta, Snapchat, TikTok, Reddit (and whatever shiny new platform pops up next) - Develop accurate scopes of work and monitor budgets like a hawk - Execute strategy, media buying, ad copywriting, campaign building, optimisation, and reporting - Oversee junior staff and help them become social media legends too - Collaborate with our creative team to produce content that stops the scroll - Stay current on trends and educate clients on emerging channels **the experience**: - At least 3.5 years' experience in paid social - Agency side and eCommerce brand experience essential - Experience with driving customised creative for each social channel (one size fits none) - Strong skills in analysing campaign performance and developing insights for future growth - Strategic thinking or experience in strategy development (big picture thinker required) - Google Analytics knowledge essential - Extensive experience in performance reporting - Paid search and programmatic experience highly desirable (extra points for being well-rounded) **the package**: - Generous remuneration package range: $80,000 - $90,000 (incl Super) - Wired to You: A flexible hybrid working environment - Loads of extra leave (7 additional types), including Wiredmass in July - 2 extra days holiday - Inclusive and generous paid parental leave policy, plus extra support pre and post becoming a parent (covering both human and fur babies) - Awesome office and ability to work anywhere in the world for up to one month a year (We call this WiredConnect) - WiredWellness: Access to wellness initiatives, including mental health training - ReWired: Monthly team and cultural/social events - School Of Wired: Our dedicated professional development program including mentoring - Wired Rewards: Benefits for time served inc. extra holiday and cash bonuses Ready to get Wired? We thought so :)