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Paid Media

2 weeks ago

Sydney, Australia Lupo Digital Full time

**Full Time Remote Role**

**We look after our team, we put people first.**:
Lupo Digital fosters a vibrant and awesome culture... just ask any of our passionate team members and customers.

**Paid Media & Performance Specialist Role Overview**:
The full-time Paid Media & Performance Specialist is a pivotal role at Lupo Digital, contributing to and shaping the future of digital advertising within a Human-led, AI-first marketing environment.

You will be responsible for designing, launching, and optimising paid media campaigns end-to-end setting up ad strategies, creative, copy, and landing pages, while fully leveraging in-platform AI, automation, advanced bidding strategies, conversion tracking, ad scheduling, video advertising, and offer management.

With a data-driven mindset and passion for strategic campaign creation, you will focus on:

- Campaign strategy, planning, execution, and ongoing optimisation.
- Driving qualified traffic and generating high-quality leads.
- Analysing and reporting on campaign performance with actionable insights.
- Ensuring all paid media efforts are tightly aligned with client revenue growth goals and success metrics.

This role directly supports Lupo’s Human-led AI-first digital transition, enhancing Lupo’s ability to scale customer acquisition, drive measurable growth, and lead innovation in an AI-first, HubSpot-centered digital landscape.

**Key Responsibilities**:
**Strategy Development**:

- Develop, execute, and refine multi-channel paid media strategies (Google Ads, LinkedIn Ads, Meta Ads, TikTok, etc.). Support strategic campaigns tied to Lupo's TOFU MOFU
- BOFU content funnel approach.
- Create performance-based plans aligned with the buyer journey and persona pain points.

**Campaign Management**:

- Set up, manage, and optimise paid media campaigns, ensuring daily, weekly, and monthly KPIs are met or exceeded.
- Manage campaign elements, including:

- **Ad Creation**: Designing and writing compelling ads for various platforms.
- **Keyword Research & Targeting**:Identifying relevant keywords and using targeting options to reach the right audience across paid media channels, in collaboration with SEO and Content Strategy teams.
- **Bid Management & Budgeting**: Optimising bids and managing budgets to maximise ROI.
- Implement continuous A/B testing of creative, copy, audiences, and landing pages.

**Performance Analysis**:

- Regularly track, report, and deliver actionable insights on all active paid media campaigns.
- Leverage data-driven decision-making to improve campaign performance continuously.

**Collaboration**:

- Work closely with internal Strategy, Content, and Development teams to ensure cross-channel alignment.
- Support SEO and content strategy initiatives with complementary paid media campaigns.
- Assist Sales teams by creating strategic retargeting campaigns aligned to customer journeys.

**Client-Facing Support**:

- Join selected client meetings to present campaign performance, share optimisation strategies, and contribute to broader digital planning.

**Tools & Platforms**:
You will operate within Lupo’s technology ecosystem, including:

- **HubSpot** (Marketing Hub, CRM, Reporting)
- **Google Ads** (Search, Display, Video)
- **Meta Ads Manager** (Facebook, Instagram)
- **LinkedIn Campaign Manager**:

- **TikTok Ads Manager**(where applicable)
- **ClickUp** (for project management and documentation)
- **Figma** (for visual collaboration and campaign architecture)
- **ChatGPT and Gamma AI** (for ideation, content, and automation support)
- **Slack, Fathom, Zoom, Google Chat & Meet** (for communications)

**Key Metrics (KPIs)**:
Performance success will be evaluated against:

- **Lead Volume Metrics**:

- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Lead Quality Scores
- **Conversion Metrics**:

- Landing Page Conversion Rates
- Click-Through Rates (CTR)
- Impression Share and Audience Reach
- Contribution to Sales-Qualified Leads (SQLs)
- **Campaign Financial Metrics**:

- Campaign ROI per channel

Please complete the form below

First Name*

Last Name*

Mobile Phone Number*

**Do you have...**
2-3 years experience with Facebook Business Manager

- 2-3 years experience with Facebook Ads Manager

- Experience managing ad spend

- 2-3 years experience managing paid media Ad accounts including Google, Facebook and Instagram

- Fine attention to details especially across Copy, Imagery, Design and related campaign elements (Budget, platform settings)

**Paid Media Experience**
I have 3+ years of hands-on Paid Media experience (e.g., Google Ads, Meta Ads, LinkedIn Ads).

- I have experience managing end-to-end paid media campaigns (strategy, execution, reporting).

**Platform and Tools Proficiency**
I am proficient with Google Ads (Search, Display, Video).

- I am proficient with Meta Ads Manager (Facebook and Instagram).

- I have experience with LinkedIn Campaign Manager.

- I have experience with TikTok Ads Manager.