Fractional Paid Media Specialist

6 days ago

Sydney, New South Wales, Australia Beautiful Sparks Full time $104,000 - $130,878 per year

About the Role

  • We're looking for a
    fractional Paid Media Specialist
    with strong experience in
    YouTube-first campaigns
    and a solid grasp of other digital channels including Google Search, Display and Meta for consumer brands.
  • This is a mid-level role for someone who can independently manage campaigns, stay across platform updates, and understand how paid media ties into creative strategy. Plus first-hand experience structuring, launching, and optimizing YouTube as a standalone growth channel
  • You'll collaborate with our brand and creative teams to ensure performance campaigns support not just results but also brand values.

Key Responsibilities

  • Plan, manage, and optimize
    YouTube-first campaigns
    , not just as part of PMAX
  • Run campaigns across Google Ads, Meta, TikTok, and Display, integrating them into full-funnel media strategies
  • Stay ahead of platform updates and provide clear guidance on implications and opportunities
  • Ensure campaign setup, tracking, and reporting are precise and reliable
  • Connect performance results with creative strategy, ensuring media and messaging work hand-in-hand
  • Deliver transparent reporting and actionable insights (CAC, ROAS, LTV, retention, engagement)
  • Share learnings and build best-practice frameworks for ongoing improvement

Qualifications

  • Mid-level PPC experience with proven
    YouTube Ads optimization
    expertise
  • Strong experience managing D2C campaigns
  • Familiarity with Meta Ads Manager, TikTok Ads Manager, and cross-channel media buying
  • Proficiency in Google Ads, GA4, and campaign tracking tools
  • Strong analytical skills; able to turn performance data into clear next steps
  • Collaborative communicator who enjoys working with brand and creative teams
  • Awareness of creative trends in advertising and how they connect to campaign performance

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