
Marketing Specialist
2 weeks ago
**Key Responsibilities**:
- Develop and manage advertising strategies and campaigns to achieve sales goals.
- Advise clients and executives on advertising approaches to engage target audiences and promote products or services.
- Coordinate campaign execution, including copywriting, media scripting, and placement, ensuring timely delivery within budget.
- Conduct market research to identify opportunities and analyse data for informed decision-making.
- Create and manage marketing content for social media and websites, optimising for engagement and SEO.
**Qualifications & Skills**:
- A bachelor’s degree or higher in marketing, advertising, business, or a related discipline (or equivalent practical experience).
- A minimum of five years of relevant industry experience may substitute for formal
- educational qualifications.
- Extensive knowledge of marketing strategy, campaign execution, and market analysis.
- Competence in digital marketing, including campaign tracking, performance analysis, and SEO enhancements.
- Proven ability to manage projects effectively within set timelines and budgets.
- Strong communication skills to collaborate with stakeholders and present ideas
- persuasively.
- Creative problem-solving abilities and a results-focused approach to campaign
- development.
Familiarity with social media platforms and content management tools is advantageous. Analytical expertise to interpret marketing data and deliver meaningful recommendations.
Pay: $75,000.00 - $85,000.00 per year
Work Location: In person
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