Marketing Specialist

**Marketing Specialist - Financial Spectrum**

**Location**: Sydney, NSW
**Employment Type**: Full-time
**Salary**: Competitive, based on experience

**About Financial Spectrum**

At Financial Spectrum, we’re passionate about helping people live their best financial lives. We are an award-winning, privately-owned, fee-for-service financial planning practice offering tailored, unbiased advice to individuals and families.

We’re now looking for a proactive, detail-oriented Marketing Specialist to join our team and support the execution of marketing initiatives that drive growth, engagement, and brand awareness.

**About this role**

The Marketing Specialist plays a key role in the implementation of Financial Spectrum’s marketing initiatives. Reporting to the Marketing Director, this position contributes to the planning, coordination, and execution of multi-channel marketing campaigns, brand communications, content production, and digital performance tracking. The role also supports research, data analysis, and internal marketing processes to enhance consumer awareness and support business growth.

**Salary**: AUD 80,000 - AUD 100,000 per annum plus superannuation

**Key Responsibilities**
- Assist in planning, developing, and executing advertising campaigns across digital, print, and other media channels to support business development and sales objectives.
- Liaise with internal stakeholders and external contractors (designers, SEO specialists, media buyers) to coordinate the timely production and delivery of campaign materials.
- Ensure all campaigns align with brand guidelines, messaging consistency, and allocated budgets.
- Support the Marketing Director in researching potential market opportunities, customer segments, and competitor activities.
- Collect, analyse, and interpret statistical data to assess campaign effectiveness and market trends.
- Prepare insights to guide marketing strategy, product positioning, and promotional activities.
- Draft marketing materials such as blogs, articles, brochures, guides, case studies, and video scripts.
- Collaborate with SEO consultants to implement updates and enhancements aimed at improving search engine performance.
- Assist in maintaining and evolving the Financial Spectrum brand across internal and external communication assets.
- Ensure consistency in tone, visual identity, and content quality across all touchpoints.
- Help manage the CEO’s personal brand and professional presence on social platforms.
- Monitor campaign performance, website traffic, conversion rates, and social engagement using analytics tools.
- Prepare regular reports and dashboards for internal use, summarising trends and recommending improvements.
- Support the evaluation of ROI on advertising and promotional spend.
- Assist in planning, organising, and delivering the annual company conference and other internal or client-facing events.
- Coordinate logistics including venue, catering, collateral, and promotional materials.
- Support event branding and post-event marketing follow-up.
- Maintain marketing databases, content calendars, campaign trackers, and asset libraries.
- Support budgeting and invoice tracking for marketing suppliers.
- Assist with project management of ad hoc marketing and communications initiatives.

**About You**
- At least 1 year of experience in a marketing, communications, or digital content role
- A Bachelor’s degree or higher in Marketing, Communications, Media, or a related field
- Strong written and verbal communication skills
- Experience coordinating with external suppliers (e.g. designers, SEO agencies, web developers)
- A keen eye for detail, with excellent organisational and time management abilities
- A collaborative spirit - you’re a team player who is self-motivated and eager to learn

Pay: $85,000.00 - $110,000.00 per year

**Benefits**:

- Extended annual leave
- Maternity leave
- Paid volunteer leave
- Parental leave
- Salary packaging
- Work from home

Schedule:

- 8 hour shift

Supplementary Pay:

- Performance bonus

Work Location: Hybrid remote in Sydney NSW 2000

Application Deadline: 20/08/2025