Head of Marketing

2 days ago

Collingwood, Australia Gewürzhaus Full time

We are looking for a highly capable, lateral thinking and experienced marketer to lead the strategic direction of our marketing and brand activities.

Through tactical marketing, creative problem solving, quality execution, and a deep understanding and care for the Gewürzhaus brand, vision and values, the role will deliver a high level of customer engagement, growth of key channels and brand awareness. Your task is to set Gewürzhaus apart as a unique retailer.

Reporting to the CEO and contributing as an important member of the senior leadership team, our Head of Marketing is responsible for;
- Ownership of the marketing and brand strategies
- Deliver tangible results through effective local area marketing, activations, PR and communications, brand management, e-commerce sales, digital marketing and new product development
- End to end execution of the marketing calendar campaigns and activities
- Lead new product development and brand activation initiatives from concept to realisation
- Deliver a robust CRM platform, which contributes to sales performance and long-term brand loyalty
- Informed reporting, giving insight into marketing performance and successes
- Effectively manage and inspire your team including external contractors ensuring alignment to key objectives, brand standards and our values at all times
- Manage relationships with internal and external stakeholders telling our brand story and deepening understanding along the way

**Who we are looking for**
- You are a strategic marketer with a track record of high performance
- You have a deep understanding of and appreciation for brand
- You love nothing more than to take people on a journey through genuine and honest storytelling to build connection and belonging
- Your values are front and centre in everything that you do
- You have good business acumen and a hunger to drive results within your scope
- You have high attention to detail and lead by example when it comes to quality execution
- You drive the performance of others through organisation, thoughtful planning, delegation and care
- You are experienced in CRM platforms and other key marketing tools

**Essential criteria**
- 5+ years experience in a senior marketing position
- Extensive experience across the marketing mix
- Business/Commerce degree with Marketing major or related degree
- 3+ years real retail/FMCG exposure

1. Describe the role food plays in your life, both now and as a child.
- Who are your retail idols, and why?
- Tell us a time you were truly innovative in your marketing career, and what was the outcome of your innovation?

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