Marketing & Communications Team Lead

As our Marketing & Communications Team Lead, you'll combine your creativity, strategic mindset and people leadership to grow our reach and impact, supporting the wellbeing of people across the country.

• Work hours: Full-time
• Location: Collingwood, VIC

(at least 3 days/week in the office)
- Reporting to: Head of Operations
- Contract term: 12-months (with opportunity for extension)
- Direct reports: 3

About TRP

At The Resilience Project (TRP), we inspire happiness and change lives by teaching positive mental health strategies to help people be happier and more resilient. 

Through education and workplace programs, podcasts, events and wellbeing resources, we share the benefits of gratitude, empathy, mindfulness and emotional literacy along with simple ways to practise these to support positive mental health.

We have delivered programs to over 2,000 schools around the country and worked with many elite sporting teams, including the Australian cricket, netball and soccer teams, NRL and AFL clubs. 

Our vision is simple yet powerful:
Wellbeing. Every home. Every day.

Life at TRP

We are driven to have an impact through everything we do. We are guided by our values -
curious,

humble, inclusive, passionate and professional

• and aim to bring positivity to work every day.

We have a
great team

. We genuinely care about each other, love a bit of friendly banter and are always willing to help. 

We have
flexibility

. We look after each other and the people that are important to us. That's why we provide great flexibility to balance work and life.

We have
autonomy

. Our strong working relationships are centred around trust. We are outcomes driven, believe in our abilities and trust each other to deliver. 

About the role

As our Marketing & Communications Team Lead, you'll bring creative flair, a strategic mindset and strong people leadership to build our brand and support marketing initiatives – helping us grow our reach and impact across Australia.

What will you be doing?

Team Leadership:

• Manage two experienced Marketing & Communications Managers and a Coordinator.
• Align team objectives with TRP's Strategic Plan and drive performance to achieve goals.
• Oversee the project management of major marketing initiatives, including timelines, resources and ongoing monitoring.
• Support team campaign planning, execution and optimisation across B2B audiences (early years, schools, workplaces) and B2C (events and wellbeing resources).
• Coach and challenge team members, providing ongoing feedback to support their professional growth and performance.
• Foster a mentally healthy and engaged team culture.

Content & Creative Direction:

• Oversee branding, ensuring a consistent, cohesive and engaging brand experience across all campaigns, channels and assets.
• Guide the planning, execution and analysis of our organic and paid social media content across Meta, LinkedIn and Google.
• Oversee our website content, promoting SEO and boosting site traffic and engagement.
• Review eDMs and assets, providing feedback on copy, graphic design and videos to drive user engagement.
• Jump in to develop content/assets in the Adobe Suite, Canva or CapCut and support campaign development when required.

Analytics & Insights:

• Manage marketing budgets across campaigns and channels, ensuring effective ROI.
• Use data to inform decisions, diving into CRMs and GA4 to segment audiences, spot trends and turn insights into action.
• Establish marketing KPIs and consistently monitor performance across campaigns and marketing channels. Consistently use insights to inform decision-making, jumping into our CRM or GA4 to  the analytics and data to measure performance and optimise strategies.

About You

We are looking for someone who shares the TRP values and is passionate about our purpose to "inspire happiness and change lives".

You'll be creative with a proven track record in strategy, campaign performance and team leadership.  

You'll need to thrive in a fast-paced, dynamic environment, be driven to achieve outcomes, proactively lend a helping hand and bring a positive, can-do attitude to your work. 

Our ideal candidate will also have:

• 2+ years of experience leading a high-performing marketing and communications team.

• Excellent creativity, with an eye for design, knack for copywriting and ability to create content that connects with B2B and B2C audiences.

• Experience in managing budgets, analysing data and segmenting audiences for tailored marketing/communications.

• Knowledge of SEO and driving website traffic, engagement and conversion.

• Strong project management skills, experience managing end-to-end marketing campaigns and an ability to effectively plan and prioritise work across the team.

• Critical thinking, attention to detail and comfort in giving/receiving feedback to support ongoing development.

• Proven experience building consistent, cohesive brand experiences across audiences, channels and mediums.

• Collaborative and approachable, with a track record of building strong relationships across teams and stakeholders.

• Ability to switch gears between strategic big-picture thinking and hands-on delivery.

• Practical experience with the following platforms is a plus: Meta, Google Ads, LinkedIn, Adobe Suite (InDesign, Photoshop, Premiere Pro), Canva, CapCut, Wordpress, Mailchimp, GA4.

Interested?

If this opportunity sounds like the right fit, please submit your application
before 9am, Monday 27th October.

If you have any specific questions about this opportunity, please contact Emma from SimplyHR at

.