Head of Marketing

7 days ago

Collingwood, Australia Dotdigital Full time

Dotdigital is entering its next phase of growth and is looking for a Head of Marketing to lead a team and support on-the-ground expansion in our one of our fastest expanding markets - APAC
Key growth markets in this region include (but are not limited to) Australia, New Zealand, Singapore, and Japan.
Reporting directly to the General Manager for the region, you will lead a marketing team responsible for lead opportunity creation, nurture campaigns that are localized to regional needs and tastes, partner marketing, events marketing and customer retention.
You will be a passionate marketing leader and an excellent collaborator with a broad digital marketing experience in B2B, preferably SaaS or MarTech.
Working closely with Heads of our other regional teams, you will be looked to for expert insights on the buyer, customer, and user in-region, and will be expected to influence our strategic marketing initiatives in close collaboration with the Global Marketing function.

**Responsibilities**:

- Manage and develop a team of creative, yet results-driven field marketers
- Deliver (the ‘right’) leads for the APAC market, working directly with the General Manager
- Proactively identify and deliver on strategic opportunities spanning PR, events, and partner marketing
- Lead on the creation of success stories that demonstrate the expanding footprint of Dotdigital in-market
- Feed content and collateral requirements to the Global Marketing team
- Be an expert on the diverse trends, needs, and buyer behaviors across the diverse continent that is APAC - and be prepared to educate others in the business on this.
- Use analytics and attribution to report on the success of your marketing activities and drive prioritisation and decision-making for future investment.
- Be a team-player who uses external and internal digital channels to amplify the success of the team

**To be successful in this role, you will have**:

- 5 years+ digital marketing experience in SaaS (MarTech or data platform experience is preferred)
- Experience devising a strategy that teams can get behind, obtaining cross-regional buy-in is key here too
- A track record of delivering against and reporting on departmental objectives and targets
- A broad knowledge of digital marketing tactics
- A strong interest in learning how the platform works and a desire to understand what real problems it solves for customers
- Experience in public speaking - accomplished in building and delivering decks and content to audiences.
- Line management experience
- A ‘think-with’ mindset that enjoys sparring with leadership, peers, and direct reports on creative ways we can reach our business goals

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