Digital Marketing Lead

Company Description
**Who are we?**

We’re Smiling Mind, and you might be one of the 7 million people globally who use our app. We’re so glad to have you part of our community We are Australia's leading provider of mindfulness-based social and emotional learning (SEL) and we aspire to be the leading provider of evidence-based products and programs, designed to support the development of skills known to support good mental health and wellbeing and prevent mental health challenges wherever possible. As one of Australia’s leading digitally led mental health organisations and learning provider, we’re in pockets, classrooms and workplaces across Australia, and beyond.

We’re looking for people who are inspired by this vision and the unique opportunity to help shape the future of young Australians. We're a friendly and highly driven small team with a big dream, so expect to be surrounded by people who are passionate about changing the future. 'Smart Hustle' is a state of mind in a not-for-profit, but we are certainly not your standard. Smiling Mind is a high growth, fast paced organisation more akin to a tech start-up than what you might perceive a not-for-profit to be like. Our people have tenacity, creativity, and resilience in spades, meaning we punch well above our weight, working together as a tight knit team to achieve great things.

**Job Description**:
**Who are you?**

This role is perfect for an analytical, creative, strategic, and experienced digital marketing expert who wants to contribute to generational change in Australia’s mental health through preventative mental health initiatives. You’ll play a pivotal role in evaluating, improving, and monitoring user experiences across Smiling Mind's digital platforms and campaigns, including website UX.

This role, reporting to the Head of Marketing and Communications, will work with internal and external stakeholders to develop strategies and deliver projects and initiatives to optimise Smiling Mind's brand and performance across digital marketing channels, social media marketing and our website.

You will play a strategic role in ensuring the Smiling Mind brand is represented accurately, accessibly and in the most engaging way across our digital ecosystem and touchpoints. You will work as part of an agile team helping to deliver on our organisational strategy.

**Responsibilities of the role**:

- Create, monitor, and optimise digital campaigns across a variety of channels
- Act as a custodian of the Smiling Mind brand
- Improve user experience and performance metrics across all digital touchpoints - Website UX, SEO and SEM, user database, direct mail, social media, and digital advertising performance
- Provide strategic input and oversight of Google Analytics, Search Engine Marketing/Optimisation, Social Media Advertising, Marketing Automation, CRM User Segmentation & Personalisation, Website CMS, User Database, Google Data Studio, and other systems
- Lead website content and UX optimisation, including SEO and integration with digital marketing campaigns.
- Deliver digital marketing activity (campaigns and advertising), including social media and direct mail marketing and automation (CRM) to achieve specified goals, including lead generation and product marketing.
- Deliver digital design and wireframes for websites and landing pages, based on best practice website UX to achieve specified goals, including lead generation and brand/product marketing
- Track, analyse and report on performance insights for owned channels (website and social media) and campaigns using tools such as Google Analytics, Google Data Studio, Google Tag Manager, Facebook Ads Manager, Facebook Pixels, Google AdWords, and others.
- Develop creative briefs and strategies for content creation and moderation across digital and social channels and platforms.
- Develop project plans and associated documentation and manage key initiatives to completion on time and within budget.
- Develop customer journey maps, utilising tools, and insights to evaluate and optimise end-to-end customer experience across digital channels and touch points, with a focus on the main Smiling Mind website.

You will be expected to use initiative to get the job done, will be challenged to perform at your very best, and in return get the opportunity to learn from inspiring and skilled team members achieving life changing results for our community.

Other perks include salary sacrificing and Collingwood based warehouse office which is most definitely dog friendly.

**Qualifications**:
**You've got**:

- A degree or post-graduate qualification in a relevant discipline such as Digital Design, Web Development, Communications or Marketing.
- The ability to build collaborative relationships with internal and external stakeholders to support organisational needs and outcomes.
- Demonstrated strategic and creative thinking skills
- Problem-solving skills and attention to detail
- Experience in multi-tasking,