Performance Marketing Manager
3 days ago
Australian Pharmaceutical Industries Limited (API) is one of Australia's leading pharmaceutical distributors and fastest growing health and beauty retailers. As a Wesfarmers business, API is the parent company of Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice and Clear Skincare Clinics. Our services include wholesale product delivery, retail services, marketing programs and business advisory services.
**The responsibilities for this role include, but are not limited to**:
- Drive annual strategy development across SEM, SEO Remarketing and Display channels
- Support eCommerce, Trade and Brand Marketing programs through integrated strategies across Performance Marketing channels
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Support the loyalty program, personalisation strategy, onsite testing and all data privacy initiatives
- Design & deliver digital innovation which provides API with a competitive advantage
- Be actively curious of our competitor’s activity across their digital platforms and ecommerce
- 5 years’ experience in a similar role with large omnichannel businesses or agency
- Critical thinking and commercial acumen
- Sound analytical skills - able to navigate analytics data with ease and discover insights that lead to new opportunities
- Strong understanding of SEO & SEM fundamentals (page markup & schema, URL structures, site crawl performance, metadata, etc)
- Proven experience in site remarketing (cookie audiences) and programmatic marketing - PMP, PGs, take overs and buy outs across display, video, audio, mobile and native
- Strong knowledge of tools - DSP, DMP, DX, CDP, Ad server, tagging trafficking and reporting
- Working knowledge of data share practice - PDBs, clean rooms, ID solutions - methods for matching and activating
- Up to date with the latest trends and best practices
- Experience with eCommerce platforms such as Magento, SAP Commerce Cloud etc
- Ideally expertise in a commercially driven sales environment
**Education/Experience:
- Tertiary qualification (Business, Marketing)
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