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CRM Campaign Automation Manager

3 weeks ago

Brisbane, Australia KPMG Full time

**Your Opportunity**

In the role of CRM Campaign Automation Manager, you will be pivotal in optimising tailored customer journeys through our advanced campaign automation and CRM platforms. This includes spearheading data-driven trigger-based customer journeys, implementing lead generation and nurture programs, and facilitating event invitations.

**Role Responsibilities**
- Lead, own, and optimise end-to-end trigger-based customer journeys leveraging campaign automation
- Deliver robust lead generation campaigns and nurture programs
- Leverage best practice and analytics to inform customer journey design
- Build audience segments and data extracts
- Optimise leverage of the firm’s campaign automation platform, support platform migrations and enhancements (scenario testing, user and business verification testing), issues resolution and business process improvements
- Collaborate with a wide range of stakeholders
- Ensure compliance with the KPMG’s Spam and Privacy Policies.

**Experience**:

- 4-5 years of hands-on experience with campaign automation and CRM platforms, including proficiency with Microsoft Dynamics Real-time journeys or comparable marketing automation tools.
- Expertise in designing customer journeys across multiple channels with marketing automation.
- Solid background in data-driven marketing, digital marketing analytics, and lead management.
- Strong knowledge of database management concepts, best practises, data queries and audience segmentation.
- Basic to moderate HTML knowledge.

**How are You Extraordinary?**
- You get things done You’re proactive, results driven, and enjoy bringing your strengths to a multidisciplinary and impactful team.
- You get excited about generating innovative ideas that create value, improve processes, and solve complex problems.
- You are able to digest, distil, and communicate complex concepts in both written and verbal forms.
- You’re organized, efficient, and have a high attention to detail to deliver impactful outcomes.
- You are a teambuilder who does your best work with a diverse and multidisciplinary team around you to collaborate, share ideas, and learn together.
- You enjoy working in the details, with a proactive attitude towards accuracy and deadlines.
- You have experience in managing conflicting priorities in an agile environment.

**Qualifications**:
**Education**: Tertiary qualification in marketing or IT preferred.

**Additional Information**:
KPMG is a professional services firm with global outreach and deep sector experience. We work with clients across an array of industries to solve complex challenges, steer change and enable growth.

Our people are what make KPMG the thriving workplace that it is and what sets us apart is that we know great minds think differently. Collaborate with a team of passionate, highly skilled professionals who’ve got your back. You’ll build relationships with unique and diverse colleagues who will provide you with the support you need to be your best and produce meaningful and impactful work in an inclusive, equitable culture.

At KPMG, you’ll take control over how you work. We’re embracing a new way of working in many ways, from offering flexible hours and locations to generous paid parental leave and career breaks. Our people enjoy a variety of exciting perks, including retail discounts, health and wellbeing initiatives, learning and growth opportunities, salary packaging options and more.

**_ At KPMG every career is different, and we look forward to seeing how you grow with us._