Marketing Manager Brand

At ALH, we believe in bringing people together and connecting locals to their neighbourhood pubs ,enabling great experiences and positive, memorable moments. We operate over 340 licensed venues, making us the country’s largest on-premise venue operator.

We’re a market leader offering a diverse range of hospitality experiences including electronic gaming, sports bars, bistros, restaurants, cafes, accommodation and nightclubs.

We work as one team to contribute to the communities we serve, and as part of the Endeavour Group we’re committed to creating a more sociable future together. If you love the idea of creating memorable hospitality experiences, then this is the place for you.

**About Us**
ALH Hotels offers a diverse hospitality experience including electronic gaming, sports bars, bistros, restaurants, cafes, accommodation, nightclubs and wagering. Our facilities are located in capital cities and urban and regional centres across Australia.
We employ over 15,000 people across Australia at more than 350 licensed venues. Sharing our passion, knowledge and enthusiasm for what we do, we work with spirit. Impacting those around us positively every day.

**About the role**
Reporting to the Head of Marketing Manager for ALH Hotels, you will contribute to the development, governance and growth of the ALH Group Brand, Discovery & Loyalty Brands and Pub Brands by contributing to the strategic brand plan, managing all associated projects and campaigns end-to-end.

You’ll be responsible for:

- Delivering all venue, discovery & loyalty brand plans, campaigns and activations,ensuring alignment to the business strategy and marketing objectives.
- Contributing to, and executing the ALH Brands strategic marketing plan.
- Developing and implementing ALH’s campaign strategy, to improve efficiency and workflows for social media management, content production and media spend.
- Managing the delivery of the Marketing calendar and activation plan.
- Creative briefs across all channels to ensure concept and creative is on brand, that there is clarity of message for the customer and a consistent customer journey.
- Lead post campaign reviews, utilising and leveraging customer insights and data.
- Actively champion the ALH identity, ensuring all brand touch points are aligned to our tone of voice and brand personality.
- Leading and developing your team (3 direct reports) by role modelling the ALH Values and Ways of Working, empowering your team to work end to end in a matrix environment.
- Building strong internal relationships, to navigate and influence in a complex matrix environment effectively, partnering with numerous cross functional teams.

**About you**
You’ll be passionate about brands, with strong experience in brand marketing and campaign management. Experience in hospitality is highly desirable.

To be successful, you’ll also have:

- Experience in developing and executing strategic plans over a 1-5 year horizon.
- Creative flair and outside-the-box thinking to deliver innovative ways to go-to-market.
- Experience managing external agencies and briefing creative teams.
- Experience leveraging customer insights to derive a plan.
- Proven capability and resilience across matrix organisations, with experience managing and influencing diverse stakeholders both internally and externally.
- Project management and agile mindset/experience is advantageous.
- Excellent communication skills, both written and verbal.
- Excellent presentation and data storytelling skills.
- Tertiary qualifications in Marketing, Business or equivalent.

**The Perks**
- Everyday Rewards plus card - access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy’s etc) and discounts at our ALH venues.
- Our innovative ways of working include headspace mornings once a month (no meetings company-wide), opportunity to partner alongside bright minds and genuine investment in leading technologies.
- Career progression to help you realise your potential. As our business grows so do the opportunities for our people.
- Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitment