Digital Media Specialist

**About us**:
Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia.

United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels.

Endeavour Group is expected to separate from Woolworths during calendar year 2021 and will be well-positioned as an ASX Top 50 Company. Join the team at an exciting time in their evolution

**About the Opportunity**

Supporting the Digital Media Manager, the Digital Media Specialist is responsible for the planning, optimisation and measurement of paid digital media activity across all required campaigns and channels (SEM, Affiliates, Social, Display, Video, Mobile etc). Ensuring all digital media plans achieve brand objectives, drive omnichannel sales and increase ROAS. As an expert, this role ensures digital marketing best practices are maximised, and actionable insights provided to the business for continuous improvement.
- Responsible for the planning, optimisation and measurement of paid digital media activity across all required campaigns and channels (SEM, Affiliates, Social, Display, Video, Mobile, etc).
- Sets clear campaign KPIs & channel targets that aligns to industry best practice and to maximise the effectiveness of the brand or value campaign in the market.
- Delivery of post campaign analysis & responsible for measurement of campaign KPIs.
- Partners with Marketing Campaign Leads to provide updates on digital media campaigns, iterating to maximise ROAS.
- Keeps up to date on the digital landscape and industry best practices; recommends changes to our ways of working that maximise media investment return.
- Works collaboratively with our media agencies to continuously improve and refine our media processes.
- Builds a strong relationship with the broader Marketing, Merchandise, eCommerce teams to advise and recommend best practice digital media strategies.
- Be a key part of a culture of continuous improvement & optimisation.
- Have continued curiosity and interest in the evolution of digital media and technology, staying abreast of new advancements and bringing learnings and best practice to the team and our activity.
- Provides input into weekly updates to the Marketing Leadership team on digital media performance results.
- Role modeling the Endeavour Group’s Values and Ways of Working.

**What you’ll need to succeed**
- 5-7 years experience in digital media & performance based marketing, proven success in managing multiple campaigns
- Knowledge of the digital media landscape including SEM, Affiliates, Programmatic, Mobile, Social, Video and Native
- Knowledge and experience with advertising, digital tracking, attribution modeling & analytical suites (DoubleClick, Google Analytics, Adobe Analytics)
- Strong platform knowledge of Facebook Business Manager, Google Ads & Programmatic buying
- Adobe analytics experience a bonus but not required
- Tertiary qualifications in business and/or marketing preferred
- Strong Presentation skills

**What's in it for you?**
- Excellent remuneration package and flexible working in every sense. We value our people
- Everyday Rewards plus card - access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy’s etc) and 50% off food at ALH venues.
- Our innovative ways of working include headspace mornings once a month (no meetings company-wide), opportunity to partner alongside bright minds and genuine investment in leading technologies
- Paid learning & development opportunities
- Career progression to help you realise your potential. As our business grows so do the opportunities for our people
- Access to our Endeavour Group Employee Share Scheme
- Wine education: Bronze, Silver & Gold certifications
- Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia

**Grow with Endeavour Group**

Bring your spark. Tap into our spirit. That’s the power of Endeavour.

If you want to experience the diverse spirit of drinks and hospitality businesses, here you can tap into Australia’s leading brands including Dan Murphy’s, BWS, ALH, Pinnacle Drinks, Endeavour X and more.

If you have a passion for connecting people with products they love, here you can join an industry that’s deeply embedded in the way Australians socialise, unwind and celebrate.

If you want access to a breadth of career opportunities, here you can enjoy a path that travels between diverse roles and businesses within the Group.

If you’re already asking ‘what’s next for me’ and our industry, here you’ll thrive.

If you want to bring your full self to doing fulfilling wor