Conversion Rate Optimisation Lead

2 weeks ago

Melbourne, Australia IDP Education Ltd Full time

**An ASX listed company partly owned by Australian universities and headquartered in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.**

**IDP is evolving rapidly, we are transforming to build a globally connected community to guide and support international students along their journey to achieve their lifelong learning and career aspirations.**

We are evolving rapidly. This is an exciting time to join us as we transform the way people access global education and opportunities, through leveraging innovative technology and a creating a connected world.

With our core business in student placement, digital marketing, English-language testing, and training across a global network, we are a global leader in the international education sector. If you share our passion for creating great customer experiences and thrive in an innovative culture, come join hands with us.

**POSITION PURPOSE**

At IDP Education, we're seeking a results-driven CRO Specialist to support us with the conversion rate optimisation of the digital customer journeys for our two fantastic global brands; IELTS and IDP Education Student Placement.

In this role, you'll be at the forefront of leading efforts to expand our booking rates, our Lead Generation activities and to help make our customer experiences even more seamless for our students and test takers worldwide.

We are in the process of launching new websites and ecommerce systems as well as optimising conversion across a digital platform that emcompasses 100 million users a dn 2 million app downloads a year. If turning data into actionable insights, collaborating with fantastic people who get things done and testing your ideas across global markets is interesting for you, we’d love to have you on the team.

On offer is an **Contract** role based out of our Corporate Headquarters in Melbourne.

**RESPONSIBILITIES**

**Conversion rate optimisation strategy***
- Developing and executing innovative data-driven strategies to optimise conversion rates across our key brands
- Using tracking tools to identify opportunities for improvement and implement tests that enhance user engagement and boost conversion rates
- Working closely with Product, Marketing, Tech and Analytics teams to deliver suggested changes to our booking / lead gen journeys and then test them across our global websites / apps.
- Communicating strategic insights and recommendations with stakeholders at all levels

**CRO Implementation***
- Establishing new internal standard operating procedures to drive CRO within the business
- Lead the planning, execution and delivery of key CRO journey improvements.
- Collaborate with Marketing, Product, Tech and Analytics teams to assist in launching any change.
- Monitor performance, analyse data, and provide actionable insights and recommendations to understand and improve upon those implementations

**Global Collaboration**
- Collaborate with global, regional and country team leads to share best practice, test learnings and understand from them, regional nuances that may be important to the performance of our channels in their markets.
- Establish and manage processes and workflows to document / convey changes with your network peers. Ensuring that we communicate changes / learnings broadly so that they can be repurposed globally.

**Customer First**
- Understand our IELTS and IDP Student Placement customer needs across our digital platforms to assist in conversion rate optimisation across our websites and apps.
- Utilise existing forums such as customer labs to (where necessary) test potential solutions to understand the strongest options for implementation.

**Analytics and Reporting**
- Ensure there is the correct data to continually improve the outcomes with the help of our Global Analytics team.
- Setting up a best practice structure for test and learns that can be extended ongoing globally.
- Monitor and track goals/changes to completion.
- Monitor, measure and report on CRO performance and identify opportunities for improvement.

**WHAT WE'RE LOOKING FOR**
- A minimum of 4 years proven experience with onsite conversion rate optimisation.
- Sound knowledge of digital marketing channels
- Excellent project management skills with an understanding of Agile principles
- The ability to negotiate with stakeholders at all levels to achieve CRO objectives
- Proficiency with Google Analytics and A|B testing tools
- Experience designing and developing new CRO processes within a business
- Experience collaborating with cross-functional teams to produce outcomes for projects led by your research and strategy
- Experience conducting CRO audits to assist Product, Marketing and Tech teams in ensuring CRO best practices
- Experience monitoring end to end journeys and preparing performance analysis reports to identify areas of opportunity

**Capabilities and skills**
-

  • Conversion Rate Optimisation Specialist

    1 week ago

    Melbourne, Australia MYOB Full time

    Hi! And thanks for stopping by! We’re MYOB, and we’ve built the first Business Management Platform in Australia! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one...

  • Conversion Rate Optimisation Specialist

    1 week ago

    Melbourne, Australia Axsys Full time

    Hi! And thanks for stopping by! - We’re MYOB, and we’ve built the first Business Management Platform in Australia! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one...

  • Conversation Rate Optimsation Specialist

    3 weeks ago

    South Melbourne, Australia Sirius People Full time

    **Job Description**: **Conversation Rate Optimization Specialist** **MISSION** As a Conversion Optimization Specialist, you will be responsible for managing, testing and implementing conversion points in the marketing funnel. Reporting to the Head of Marketing and working alongside the marketing, sales, and product teams, you will play a key role in...

  • Front-end Developer

    1 week ago

    Melbourne, Victoria, Australia Country Road Group Full time

    About UsAt the Country Road Group, we're passionate about delivering exceptional customer experiences through our iconic brands. We believe in embracing diversity and inclusion, operating ethically, sustainably, and responsibly.Our team is dedicated to driving online conversion rates by developing and implementing optimisation strategies that enhance the...

  • 1280 Digital Sales Conversion Specialist

    3 weeks ago

    Melbourne, Australia VOCUS Full time

    Creative problem solving role - Excellent team culture - Hybrid role with flexibility **Digital Sales Conversion Specialist** Excellent opportunity for someone to drive some major sales uplift programs and bring some creative problem solving to the team. **What's the opportunity?** *** **_Improve our digital sales outcomes_** - Improve our web sales...

  • Digital Optimisation Analyst

    3 weeks ago

    Melbourne, Australia Latitude Financial Services Full time

    As a Digital Optimisation Analyst, you will support the development and execution of omni-channel personalisation strategies to enhance customer experience and drive conversions. You will work closely with the Marketing and Product teams to ensure digital marketing initiatives are optimized across all channels. In this role, you’ll: - Assist in designing...

  • Ecommerce Optimisation Consultant

    3 weeks ago

    Melbourne, Australia Tryzens Full time

    Tryzens is a fast-growing international eCommerce solutions consultancy based in both Melbourne and Sydney, Australia. Our areas of expertise include delivery of e-commerce solutions, multi-channel retail solutions and project management amongst others. Our head office is based in London, with delivery centres in Sofia, Bulgaria and Trivandrum, India. We...

  • User Experience Developer

    1 week ago

    Melbourne, Victoria, Australia Country Road Group Full time

    What We OfferAs a member of our team, you will be part of a dynamic and supportive environment that encourages innovation and creativity.Here are some of the great things we offer:Generous employee discounts across our House of Brands.Seasonal clothing allowance.An additional day of leave for your birthday.An industry-leading Parental Leave Program.Flexible...

  • Product Optimisation Specialist

    7 hours ago

    Melbourne, Victoria, Australia REA Group Full time

    The RoleThe Product Analyst will be part of the Audience Analytics Centre of Excellence within the Product and Audience Group. The team is responsible for delivering key insights, highlighting product opportunities, and making recommendations to optimise our product experiences and support strategic objectives.The role involves working closely with Product...

  • Conversation Automation Specialist

    3 weeks ago

    Melbourne, Victoria, Australia Medibank Private Limited Full time

    Select how often (in days) to receive an alert:It's a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.We are building...

  • Conversation Automation Specialist

    4 days ago

    Melbourne, Victoria, Australia Medibank Private Limited Full time

    Select how often (in days) to receive an alert:It's a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.We are building...

  • Digital Conversational Experience Designer

    4 days ago

    Melbourne, Victoria, Australia Medibank Private Limited Full time

    At Medibank Private Limited, we strive to make a real difference in the lives of our customers.We are building an expert team to deliver best-in-class solutions for our customers. Our mission is to create delightful experiences that help our customers achieve better health.The Role:This role drives the continuous improvement and adoption of our messaging...

  • Digital Account Lead

    1 day ago

    Melbourne, Victoria, Australia Emote Digital Full time

    At Emote Digital, we're on the hunt for a skilled Digital Account Lead to join our team in Melbourne. As a key player in our client-facing operations, you'll be responsible for building and maintaining long-lasting relationships with our clients.Your primary objective will be to develop and execute digital strategies that drive results and exceed client...

  • Website Optimisation Specialist

    6 days ago

    Melbourne, Australia Marsh Full time

    **Website Optimisation Specialist** **What can you expect?** The Marketing and Communications team at Marsh are looking for a Website Optimisation Specialist to join our Digital team in the Pacific region. Reporting to the Digital Engagement Manager, you will be responsible for articulating market opportunities and business priorities into Marsh SME...

  • Process Optimisation Lead

    6 days ago

    Melbourne, Victoria, Australia Maurice Blackburn Lawyers Full time

    About the Role: Business AnalystWe are seeking a highly skilled Business Analyst to join our team at Maurice Blackburn Lawyers. As a Business Analyst, you will play a pivotal role in driving operational efficiency and enhancing client and employee experiences.You will apply lean principles and agile methodologies to transform and optimise our Legal and...

  • Lifecycle Marketing Lead

    3 days ago

    Melbourne, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...

  • Landing Page

    3 weeks ago

    Melbourne, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...

  • E-commerce Lead

    2 days ago

    Melbourne, Australia Six Degrees Executive Full time

    Location: - Melbourne- Job Type: - Permanent / Full Time- Salary: - Contact: - Jo Krause**About the role** This organisation is an Australian success story designing and selling products for babies and kids. Designed with all-natural materials that are organic and sustainable, they have developed a cult following and achieved rapid global expansion, being...

  • Digital Optimisation

    3 weeks ago

    Melbourne, Australia RACV Full time

    RACV Head Office | Melbourne CBD - Permanent full time | Hybrid working - Competitive salary | Discount on RACV Products **Great things start here** Rethink, recreate and reimagine our digital future. At RACV, we’re taking big steps to transform our digital experience. And you can play a role in shaping it for our customers on the road, at our clubs and...

  • Digital Optimisation Specialist

    3 weeks ago

    Melbourne, Australia AGL Energy Full time

    Powering Australian Life. At AGL, we believe energy makes life better. That’s why we’re passionate about powering the way Australians live, work and move. Like you, we believe that the world is going through extraordinary challenges. We don’t shy away from the tough questions and we consider the answers carefully. We work in partnership with our...