Conversion Optimisation Lead

Uber-Rare opportunity for an experienced CRO/Experimentation practitioner and people leader to join a market-leading Conversion Optimisation and Experimentation agency in Melbourne, use your optimisation experience and leadership skills to lead and mentor a hungry team of CRO Specialists and drive success for our global clients.

And yes, we embrace AI

ACCELERATED GROWTH IN THIS ROLE
- this role is ear-marked for fast growth

4 DAY WORK WEEK
- Nuf said

HYBRID/WFH position

FLEXIBLE LOCATION
- our people can WFH, but if you need more (ex: escape their screaming kids or see humans) we'll cover your desk at a co-working space of your choice

FLEXIBLE WORKING HOURS
- It's about deadlines and outcomes, not being chained to 9-5. So you can fit your work around life, not life around work

EXPOSURE TO AI

About Us

Conversionry is a global Conversion Optimisation (CRO) & Ecommerce Experimentation agency. We partner with leading Australian and international brands and help them extract more revenue from the same traffic by making data and evidence the priority, eliminating gut-feel and delivering world class experimentation programs.

Founded 10 years ago from a bedroom, the aim was to help businesses increase conversions. Today, we're privileged to work with leading global brands which include Zazen Water, GJ Gardner Homes,
Gameology,
Zoe Kratzmann, Australian Unity, Aquila, Kogan, Huxbaby and many more.

Your New Opportunity:

Your main focus will be
leading results-focussed CRO/Experimentation roadmaps for clients, with a deep focus on Strategy and User Research and enabling your team of CRO specialists to deliver strategic and innovative CRO & Experimentation solutions, which create deep end-user engagement, driving results and successful outcomes for our clients
.

You would act as a strategic consultant for experimentation, devising and implementing testing roadmaps and acting as a key point of contact for stakeholders, leveraging AI where necessary.

This role requires a true leader with an innate curiosity of the digital landscape and the ability to champion Conversionry's work, culture and process.

What You'll be responsible for:

1. CLIENT SUCCESS

Define, Identify New & Meet KPIs for Client's CRO programs:

• Define and own 12 month CRO program KPIs for clients and drive them with your team and clients
• Map out clients' Quarterly strategic CRO roadmaps
• Create & maintain dashboards to report KPIs to Clients
• Provide visibility of client performance to MD/Head of CRO

Leading Strategy, Planning & User Research & Owning End-to-End Delivery for CRO programs:

• Actively use data and visitor behaviour to analyze and lift our clients' website or app performance, owning end-to-end delivery of each client's CRO program, continually unlocking untapped areas of revenue potential and
  optimizing both conversion rate and UX
  .
• Develop test planning documentation to facilitate the delivery of A/B tests and personalisations, including prioritisation, hypotheses, design, implementation, test metrics, page targeting and event tracking
• Owning end-to-end success, you'll be working closely with our project manager, technical specialists, copywriters, designers and developers, to ensure your programs are on track and you'll quickly react to new challenges
• Working with Technical specialists/Analytics engineers to execute analytics configs and collect data Map, analyse and hone customer journeys across multiple digital channels, pages and engagement touchpoints
• Both execute and oversee the User Research and Hypotheses development
• Both execute and oversee the Prioritisation of testing hypotheses for your team of CRO Specialists
• Work with in-house or client-side developers to build and implement experiments using a range of tools
• Conduct UAT of experiments

Leading Client meetings & Continuously add value to Existing Clients:

• Compelling presentation of User research, Test analysis and results to client stakeholders in monthly meetings, via impeccable client reports and presentations.
• Build relationships with clients and keep them well informed of progress
• Proactively find opportunities to add value to client and recommend CRO upgrades & other services to clients

2. TEAM SUCCESS

Train, Support & Ensure team of CRO Specialists succeed:

• Acting as a player-coach, executing as a member of the team and coaching CRO team members, while also working a people management role
• Enable your team to plan and deliver the experimentation roadmap in line with quarterly targets
• Provide support and mentorship for other members of your team - CRO Analysts, Developers and PM, ensuring they are progressively able to take on more complex tasks and upskill others.

3.PROCESS SUCCESS

Improve & Scale the Experimentation Process - to drive client growth:

• Continuously be improving the experiment process from analysis, test design, through execution & testing.
• Run monthly retros with the team
• Work closely with Project manager & Head of CRO Services to systemise processes to scale

Own Continuous Learning & Thought leadership on CRO, Experimentation & Ecommerce Growth:

• Share learning's across our growing agency team and act as ambassador for well planned, evidence-based testing and technically robust experiments
• Contribute to marketing pieces and thought leadership
• Contribute to the wider CRO community on Linkedin, Facebook, etc
• Help position Conversionry as a thought leader in CRO/Experimentation/Ecom growth

Skills we're looking for

• Minimum 2-5 years experience in a CRO/Experimentation role
  running website experiments for Ecommerce
• Experience working with clients in a
  digital agency or consultancy is a must
• Experience
  defining CRO/Experimentation roadmaps for clients
  and
  conducting strategy, user research and deep analysis
• Good track record
  driving and meeting client CRO program performance KPIs
• Ability to be a
  player-coach
  , executing as a member of the team while also coaching others/people management
• Experience
  presenting a compelling argument to clients
  for User research, Hypotheses and Test ideas you/your team has worked on
• Experience with
  Test Prioritisation frameworks
  and
  Test velocity
  management
• You're highly analytical, and love hunting through quantitative analytics and qualitative data to find the root causes of conversion problems
• Experience working with any or all of these website backends -
  Shopify
  , Magento, Salesforce Commerce cloud, Bigcommerce, Woocommerce, etc
• Experience with Google Analytics/Adobe Analytics, Hotjar/Fullstory/LuckyOrange, and AB testing tools , Optimizely, AB tasty, etc).
• Picky with design. You have an eye for design detail and can recognise good website and app design/UX in seconds.
• You can create stunning reports and presentations in Powerpoint

What We Can Offer You:

• Immediate start available, Work from home/Hybrid office
• 4 DAY WORK WEEK
• Nuf said
• Opportunity for accelerated growth in this role - roadmap already in place.
• Exposure to Europe/US/Canada client stakeholders as we grow into Europe & North America.
• Rewarding compensation package with a competitive bonus plan
• Regular Mentoring program, to grow your skills
• Professional tech gear
• Work in a
  TRULY COLLABORATIVE
  ,
  GROWTH-ORIENTED
  , supportive team culture and environment
• Education budget to attend conferences, courses, etc for your learning and professional development
• At Conversionry, we love, value and invest in our people. We don't hire people to be followers or robots. We empower future leaders.
• Be part of a company that gives a percentage of profits to local and international relief and aid projects, making a positive impact to hurting people.

Interested?

Apply now with your updated CV.

Questions? Don't hesitate to reach out to us on