
Performance Marketing Specialist
2 weeks ago
We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.
About the team
QuiteLike is the meal kit for food-lovers. We have a vision to bring Australian families back to the heart of the home, by making it easier to create delicious meals. We’re a close-knit and agile team with a passion for delivering an outstanding customer experience, driving sustainable growth and learning a lot along the way.
**About the role**
Deliver a consistent pipeline of new sign-ups to the QuiteLike brand, driving growth in line with our business goals. You’ll own the end-to-end execution of paid media campaigns across Meta, Google, and other digital platforms, ensuring best-in-class performance and continuous optimisation.
**What You’ll Do**
- Plan, launch, and manage paid media campaigns across Meta, Google, and other platforms.
- Own the full campaign lifecycle: setup, pacing, reporting, insights, optimisation, and performance delivery.
- Collaborate closely with Growth and Creative teams to align on strategy, creative direction, and go-to-market plans.
- Drive structured testing and experimentation across ads, formats, messaging, and landing pages.
- Maintain a test-measure-learn feedback loop to support ongoing creative and campaign optimisation.
- Document test results, key learnings, and post-campaign reviews (PCRs) for major initiatives.
- Ensure a steady pipeline of fresh, high-performing creative assets in collaboration with internal teams.
- Leverage analytics tools (including GA4) and platform data to extract insights and inform decisions.
- Contribute to weekly performance reporting, maintaining key metrics like CAC, channel performance, conversion volume, spend, and pacing.
**What You’ll Bring**
- 2-3+ years’ hands-on experience managing paid media campaigns on Meta and Google Ads, either client-side or agency-side.
- Proven track record of campaign implementation and optimisation.
- Experience with pacing and budget management.
- Solid grasp of core performance metrics (CPM, CPC, CPA, LTV, ROAS) and paid media best practices.
- Technical familiarity with tracking (e.g. pixels, tags) and website analytics tools (e.g. GA4) is highly desirable.
- Experience collaborating with creative teams to deliver ad creative is advantageous.
- Familiarity with paid search strategies aimed at driving digital growth is highly desirable.
- Exposure to eCommerce or subscription business models is advantageous.
**Location**
This role is based in **Sydney**, and we’re looking for someone who can collaborate closely with our local team. Hybrid work options are available.
What’s in it for you?
- **
Flexible working options**:
We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- ** Office perks**:
Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- ** Discounts**:
Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- ** Reward through recognition**:
Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- ** Opportunities for learning and development**:
No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- ** Paid parental leave**:
We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- ** Investment in your future**:
Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process
Job ID: 160884
Employment Type: Full time
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