Digital Insights Analyst

**The Opportunity**

The Digital Insights Analyst role is to produce ongoing end-to-end customer journey analysis by integrating data from the online and offline platforms. With deep understanding of online/offline data and business context, the role will work closely with the Digital team in providing actionable insights across the BUPA digital estate.

Insights will focus on Digital sales, service, and/or engagement and include (not limited to) recommendations towards optimisation & personalisation hypothesis, conversion improvement opportunities, reporting, dashboard development and ad hoc investigations. The incumbent should be able to synthesize the work of multiple team members into a cohesive result and can translate the complexity of online and offline data into clearly articulated communications.

The role is also responsible for promoting self-service reporting, contributing towards setting the standard for data literacy across the digital team and support the leadership team in fostering a performance mindset across the team. The incumbent keeps track of the latest industry developments in Digital, Data and Analytics to support leading practice within the team.

**Why work at Bupa?**

We keep our people smiling by helping them improve their lives in and outside of the office. We’re a welcoming lot, no matter who you are or where you’ve come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl. health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people’s health, wellbeing and futures.

**How will I help?**

You will add value by:

- Integrating digital and enterprise data to perform end-to-end customer journey analysis.
- Proactively assessing website traffic and analysing online customer behaviour to provide insights and recommending actions for improvement in the user experience and website conversion.
- Contributing and supporting optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation.
- Creating accessible self-service dashboards and actionable insights that are fact based, intuitive and re-usable.

**What do I need?**

Firstly, you’ll need demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely and a tag management system such as Tealium or Google Tag Manager is a mandatory pre-requisite. Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalisation activities is desirable. Experience in SQL, SAS, R or Python as a scripting language is advantageous also.

**About Bupa Asia Pacific**

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects. Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.