Marketing Manager

2 days ago

Silverwater, Australia Yogurberry Australia Full time

**About Us**

Yogurberry was the first to introduce self-serve frozen yogurt to Australia. With stores across NSW, ACT, and beyond, we deliver premium frozen yogurt made with Australian ingredients, offering customers the freedom to treat themselves without compromise.

As we enter a new phase of growth, we’re focused on delivering structured campaigns, brand collaborations, and a refreshed national voice.

**The Role**

Reporting directly to the General Manager, you will lead Yogurberry’s brand marketing across corporate and franchise locations nationwide.

You will:

- Develop and manage national and local marketing campaigns
- Lead in-store promotions and seasonal product launches
- Oversee digital strategy and social media content planning
- Facilitate brand partnerships and licensing opportunities
- Work independently while overseeing an internal Design Coordinator to bring your vision to life

**About You**

We’re looking for an experienced and motivated marketer who:

- Proven experience in **customer-facing food retail** (e.g. QSR, FMCG, beverages, dessert bars, etc.)
- Experience **localising campaigns** for local audiences — especially around health, indulgence, and family-centric messaging
- Understanding of **Australian** **seasonal trends** and **customer behaviour**:

- Brings strong **campaign execution** and **partnership experience**:

- Communicates effectively with internal and external stakeholders
- Able to interpret **campaign performance data** to refine strategy (e.g. ROI from promotions, foot traffic impact)
- Is Sydney-based with full Australian working rights
- Free onsite parking is available. Convenient access from Western Sydney and Inner West._

**What We Offer**
- Up to $85,000 + Super + Allowances
- Autonomy and ownership of brand strategy
- A supportive and collaborative team culture
- Leadership role in a nationally recognised brand
- The chance to shape meaningful campaigns and brand collaborations

**How to Apply**

Pay: $75,000.00 - $85,000.00 per year

**Benefits**:

- Employee discount
- Salary packaging
- Travel reimbursement

Schedule:

- Monday to Friday
- Weekend availability

Application Question(s):

- Please provide an example of your most recent multi-channel campaign development.
- Please describe your experiences in brand building & positioning.

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Marketing management: 2 years (required)

**Language**:

- English (required)

Licence/Certification:

- Driver Licence (preferred)

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 01/07/2025

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