Brand Manager

About Us:
Chunky Cheesecakes is a dynamic and rapidly growing Sydney-based dessert company known for its delectable range of premium cheesecakes. We are dedicated to creating memorable experiences for our customers through our delicious offerings. As we continue to expand, we are seeking a passionate and creative Brand Manager to join our team and play a pivotal role in shaping and enhancing our brand presence. Part of the THICC Foods brands. We are looking for a superstar to take our brand Chunky Cheesecakes to the next level.

You will be working alongside the owners of the business to drive the growth of Chunky Cheesecakes as a business and as a brand.

Role Overview:
As the Brand Manager at Chunky Cheesecakes, you will be responsible for developing and executing strategic marketing initiatives to drive brand growth, customer engagement, and sales. You will play a crucial role in building and strengthening the Chunky Cheesecakes brand identity while exploring new market opportunities and enhancing customer relationships.

Full time - Silverwater, Sydney

Key Responsibilities:

- Develop and implement comprehensive brand marketing strategies, campaigns, and events to increase brand awareness and drive sales growth.
- Conduct thorough market analysis and research to identify market trends, customer preferences, and competitive landscape.
- Identify new business opportunities and untapped markets, making recommendations for expansion and growth.
- Manage and cultivate relationships with existing and potential customers, aiming to convert leads and secure new partnerships.
- Perform monthly analysis and forecasts on sales performance, presenting insights to senior management and making data-driven recommendations.
- Ensure consistent and effective brand messaging across all communication channels and touchpoints.
- Monitor industry trends and consumer behavior to proactively adjust strategies and capitalize on emerging opportunities.
- Develop pricing, packaging, selling, and marketing strategies that align with company goals and customer expectations.
- Oversee the company website, ensuring up-to-date and engaging content that reflects the brand's values and offerings.
- Collaborate with design and production teams to create eye-catching point-of-sale materials and promotional items.
- Regularly evaluate the effectiveness of marketing efforts and campaigns, making improvements based on performance metrics.

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Your position will include:

- Managing the needs of our existing customers.
- Accelerate sales by fostering client relationships. Your seamless communication from the initial enquiry, through to deal closure ensures client satisfaction.
- Developing new relationships with clients.
- Report back customer feedback, work with the bakery team to develop new products and creative ways we can grow the business.
- From time to time, run pop ups and promotional events.

Key Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field is a plus.
- Exceptional communication skills.
- Dedication to maintaining the highest quality standards.
- Understanding of the food market dynamics, consumer behavior, and industry trends.
- Creativity and the ability to think outside the box when developing marketing strategies and campaigns.
- Proficiency in using marketing tools, software, and platforms.
- Strong project management skills to handle multiple campaigns and initiatives simultaneously.
- Flexibility to adapt to a fast-paced and evolving environment.

**Salary**: $61,950.13 - $75,000.00 per year

**Benefits**:

- Employee discount

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Language**:

- English (required)

Work Authorisation:

- Australia (required)

Ability to Commute:

- Silverwater, NSW 2128 (required)

Work Location: In person