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Influencer & Partnerships Manager, Made Group
2 weeks ago
Develop, manage and maintain the Made Group PR & Influencer Marketing strategy
- Use your PR expertise to create winning moments for Made Group's portfolio of brands
- Create space to make this role your own in one of Australia's leading scale up businesses
**The Opportunity - M&C Saatchi and Made**
M&C Saatchi and Made have come together to build an in-house creative team to develop and grow some of Australia's favourite brands.
Since 2005, health conscious Australians have shown their love for Made's core brands - Cocobella, Rokeby Farms, Impressed Juice, and NutrientWater.
As Made continues to achieve great things with these brands, M&C Saatchi is partnering with them to build a dynamic and creative in-house team to help grow these brands and make healthy happy, and offer you the chance to create dynamic and lasting national campaigns.
**The Company**
Made is a highly successful business with an extensive portfolio of products that are better for you. A dynamic culture born from its start-up roots, Made has built some of Australia's best brands, and continues to deliver new, healthy products for Australians. A culture of innovation has been fostered and is encouraged, and where new ideas are welcomed and thinking differently will lead you to thrive in this environment.
**The Role**
The opportunity is here to join Made Group as the Influencer & Partnerships Manager, developing, managing and maintaining the Made Group portfolio of brands PR and Influencer marketing strategies.
You will build brand awareness, identify influencer and media coverage opportunities, and create positive sentiment towards the Made Group brands and products.
You will seek, build and maintain strong and trusting relationships with a broad range of influencers, media contacts and talent management teams to strategically drive awareness and enhance audience growth and engagement.
**Responsibilities**
- Develop and execute influencer marketing strategies to meet sales and marketing targets for all products in the Made Group suite of brands
- Take ownership of new and creative approaches & partnerships with the support of the internal brand team
- Identify and build relationships with relevant influencers, trendsetters and thought leaders in suitable industries
- Maintain and leverage relationships with media publishers and networks in order to achieve strong amplification for associated influencer and brand campaigns
- Create press kits and develop content for press releases, media pitches and media briefing documents
- Bring innovative ways to procure media coverage and drive commercial outcomes for the group and individual brands
**Your Experience and Skills**:
- Strong knowledge of PR, Influencer and Social communication techniques and methods
- Proven track record in outreach campaign strategies with media or influencers
- Quick and responsive thinking
- Excellent interpersonal, time management and negotiation skills
- Active and expanding network of influencer/talent management relationships
- Understanding of trends and news relating to PR and influencers
**What’s On Offer**
- Products to have at work and take home
- Hybrid Workforce & Flexibility
- Annual Conference (overseas and interstate)
- Onsite Gym Facilities
- Support provided for professional development and training
- Performance Bonus Plan
- IT tools provided (laptop, monitor, mobile phone)
- Full working kitchen (bean to cup coffee machine, induction cooktop, microwaves, sandwich press, toaster, fridges & freezers) + fruit bowl
- State of the art building with large office
- Onsite car parking
- Amazing team culture and passion for our work
