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Product Manager

3 weeks ago

South Yarra, Australia IPSEN Full time

The Product Manager is responsible for developing and executing marketing plans, initiatives, promotions, and communications related to specific products and services. The incumbent specializes in the planning, direction, and control of strategies that reinforce the image and market position of assigned pharmaceutical products.

The role focuses on developing and implementing marketing, branding, and promotional initiatives that stimulate demand, strengthen product perception, and advance the company’s portfolio across key therapeutic areas.

The Product Manager leverages market research, product analysis, and customer insights to identify growth opportunities and ensure alignment with overall business objectives.

**Main Responsibilities**:
**Brand Strategy & Positioning**
- Lead the development of short
- and long-term brand strategies that support product positioning, differentiation, and growth in line with corporate objectives.
- Ensure consistent brand messaging, visual identity, and tone across all marketing materials, communications, and channels.
- Develop brand value propositions that resonate with customers, healthcare professionals (HCPs), and other stakeholders.
- Champion the image of the product(s) internally and externally, ensuring alignment with the company’s reputation and values.

**Marketing Planning & Execution**
- Create and execute comprehensive annual marketing plans, including segmentation, targeting, and positioning strategies.
- Design and implement promotional campaigns (print, digital, in-person, omnichannel) that drive demand, awareness, and adoption.
- Lead and manage product launches or re-launches, ensuring robust pre-launch preparation, launch excellence, and post-launch follow-up.
- Work with agencies to develop high-quality promotional and educational materials that support the brand.

**Market Research & Insights**
- Plan and commission market research and analytics to deeply understand market trends, customer needs, and competitor dynamics.
- Analyse and interpret market data to identify gaps, opportunities, and risks, and adjust marketing plans accordingly.
- Incorporate customer feedback, HCP insights, and patient perspectives to enhance brand relevance and impact.

**Performance & Budget Management**
- Monitor and report on product performance, including sales, market share, ROI, and key brand health indicators.
- Track and evaluate the effectiveness of marketing programs and campaigns, making data-driven adjustments as needed.
- Manage brand marketing budgets responsibly, ensuring optimal allocation of resources and cost control.

**Cross-functional & External Collaboration**
- Collaborate with Sales, Medical Affairs, Regulatory, Market Access, Supply Chain, and other internal stakeholders to align brand objectives and ensure flawless execution.
- Strengthen brand advocacy by building and maintaining relationships with key opinion leaders (KOLs), healthcare professionals, and patient organizations.
- Manage relationships with external vendors (e.g., creative, media, digital agencies) to ensure high-quality deliverables on time and within budget.

**Ethics, Compliance & Integrity**
- Ensure all marketing and promotional activities comply with internal policies, industry codes, and local regulatory requirements.
- Promote a culture of ethics and integrity, demonstrating high personal standards and accountability.
- Actively contribute to internal reviews and approval processes to safeguard against non-compliant activities.
- Serve as a role model for ethical marketing practices, balancing business objectives with protecting patient safety and public trust.

**Knowledge & Experience**:

- 3-5+ years of pharmaceutical marketing, brand management, or product management experience. Experience with Rare or Liver Disease will be highly regarded.
- Strong record of ethical and compliant marketing execution.
- Experience in cross-functional team collaboration within a regulated environment.
- In-depth understanding of pharmaceutical marketing, product lifecycle management, and compliance requirements.
- Strong strategic, analytical, and problem-solving skills.
- Excellent communication and influencing abilities.
- Experience with digital and omnichannel marketing tools preferred
- Bachelor’s degree in Life Sciences, Pharmacy, Medicine, Marketing, or related field.

Pay: From $120,000.00 per year

**Benefits**:

- Health insurance
- Referral program

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in South Yarra VIC 3141

Expected Start Date: 15/09/2025