Media Insights Analyst

**About Us
Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.

Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

Your career with Cartology will give you a great sense of achievement through work that is both challenging and rewarding.
- Full time, Permanent opportunity
- Sydney based - Surrey Hills Location
- Exciting opportunity to work for one of Australia's retail media pioneers

Cartology is the Woolworths Group’s new stand-alone retail media business. Customer behaviour is changing. They have more choices than ever before - both in the way they shop, and how they consume media. With all this choice, it’s making it harder for marketers to reach audiences at scale and grab their attention. Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do.

By combining our rich customer knowledge with our diverse media channels we can make sure products are being shown to the right customers, at the right place, at exactly the right time. Our point of difference is that we are part of Australia’s largest retailer allowing us to provide unparalleled career opportunities.

This role will leverage Woolworths data assets to generate insights to understand retail media performance and help generate deep-dives and insights for Cartology clients. This role will act as a business point of contact to translate insights into recommendations and continuously partner with the business particularly Cartology sales to explore sales/ campaign opportunities, campaign planning and optimisation and campaign reporting.

**What you’ll experience
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
- The opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- Provisions to allow cashing out of leave and purchasing additional leave
- Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.

**What you’ll do
- This role will leverage Woolworths data assets to generate insights to understand retail media performance and help generate deep-dives and insights for Cartology clients
- This role will act as a business point of contact to translate insights into recommendations and continuously partner with the business particularly Cartology sales to explore sales/ campaign opportunities, campaign planning and optimisation and campaign reporting.
- Provide campaign insights, performance measurements and post campaign analysis as an input into campaign planning and marketing lifecycle. Present detailed commentary and recommend actions based on the generated insights
- Develop in-depth understanding of the business, processes and KPIs. Present and lead data driven conversations with stakeholders including external non-technical clients. Act as a trusted retail media advisor and coordinate across multiple domains
- Understand retail media business and Cartology clients’ needs and provide deeper understanding of campaign interactions, categories, behaviors and media journeys leading to achieving business goals and improved client campaign results

**What you’ll bring
- Experience supporting B2B media sales teams with campaign strategy, planning, recommendations and optimisation including presenting to non-technical external clients
- 2+ years of hand-on analytics experience
- Demonstrable experience: in using SQL for analytics, Looker/Tableau or other data visualisation tools, data preparation, working with cloud platforms and associated native tools: e.g. Google Cloud Platform
- The ability to translate data to digestible insights for B2B media sales and client campaign recommendations and presentations
- Strong presentation skills

**Endless possibilities with Woolworths Group
**We’re a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose -