Paid Search Specialist

**Paid Search Specialist**(**Job Number**:250000SL**)**

**Description**

At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

**About the role**

An exciting opportunity to take on a new in-house paid search role at RACQ and showcase your skills managing Google Ads.

The role will be hands-on in using tools to manage search campaigns and optimise budgets, bids, and audience targeting to maximise search channel effectiveness. You will support RACQ’s growth objectives through effective implementation of search advertising for RACQ digital properties.

The role will manage significant budgets for the wide range of products and services that RACQ provides to its members. You’ll also work closely with others in the Marketing and Digital teams to create an optimal end-to-end experience from search through landing pages to conversion that meets business objectives.

**Key responsibilities**:

- Manage and optimise Google Ads accounts including ad spend and pacing
- Manage risks around advertising delivery including brand, financial and compliance risks
- Proactively monitor issues with paid search performance and identify opportunities for optimisation
- Analyse trends & performance data and provide insights and recommendations for increasing ROAS
- Support implementing audience targeting, tagging and data collection, and experimentation
- Maintain effective relationships with marketing and digital teams, external agencies, and stakeholders across RACQ, to ensure alignment with brand, product and marketing campaigns across channels
- Support uplifting capability within the channel and across digital marketing initiatives

**About you**:

- Demonstrated ability to manage complex search engine marketing accounts and implement campaigns while managing budgets and pacing using tools like Google Ads or SA360
- Demonstrated ability to produce reports and analyse data to optimise paid search campaigns
- Experience with and knowledge of marketing, ecommerce, and digital experiences
- Experience with tagging and data collection for marketing platforms
- Experience with Adobe Experience Cloud (desirable)
- High standards and an eye for detail
- Excellent organisation and time management skills

**About us**:
It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.

By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2032. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.

At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.

**What we offer you**:
At RACQ, we want you to succeed in work and life and feel supported to do good stuff daily. Whoever you are, wherever you’re from. Some of the good stuff our people have access to include:
Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest.
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such annual flu vaccinations, corporate health insurance offer and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to an extensive digital learning platform.

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**Work Locations**

Edward Street/Eight Mile Plains