Paid Media Specialist

simPRO is seeking a Paid Media Specialist that specialises in lead generation to help scale and grow our global B2B SaaS company through digital demand. Your role will be dedicated to the adoption and awareness of simPRO’s brand, products and solutions through digital paid media marketing globally.

You will be responsible for all aspects of paid media advertising including budgeting, forecasting, strategy and planning, targeting, building of campaigns, ad copywriting, A/B testing, negative keyword management, bidding management and optimisations to ensure the best possible ROI and exceed monthly SQL goals. You will create and maintain forecasts, performance dashboards and reporting.

This is a** Brisbane-based role**. To be considered, you must be eligible to work legally in Australia on a full-time basis.

**First Things First - What We Can Offer You**
- Flexible 4-day work week, paid for 5 days (yes)
- Delicious daily, free, chef prepared lunch on site (yes)
- Fully equipped, free on-site gym
- Hybrid work arrangements (two days in-office, two days WFH)
- Second-to-none onboard training
- Ground-breaking parental leave entitlements
- Fun team camaraderie and events
- Casual dress
- Opportunities for growth and development

**Who Are We?**
- simPRO is a global leading Software-as-a-Service (SaaS) field service management solution for service, maintenance and project contractors. simPRO was founded in 2002 in Brisbane, Australia with operations in Australia, New Zealand, Singapore, the United Kingdom, The Netherlands, and the United States. simPRO empowers our trade service customers to connect the office to the field, deliver exceptional customer service and gain invaluable insights with automated processes, streamlined workflows and in-depth business reporting._

**What You’ll Do**
- Manage global paid media campaigns and budgets across all ppc channels: Google, Bing, LinkedIn, Facebook, Capterra
- Perform keyword research and forecasting for current and new campaigns
- Develop and implement ad copy for campaigns
- Develop and communicate strategic, creative paid advertising campaigns that accelerate lead generation and brand awareness
- Examine landing pages for relevance and quality; make recommendations for conversion rate optimisations
- Ensure platform conversion and remarketing tags are placed properly and are tracking correctly
- Implement accurate conversion tracking on all assigned search campaigns via Google Tag Manager (GTM) or Google Analytics (GA)
- Utilise Salesforce to perform analysis as it pertains to optimising the performance of paid media campaigns
- Perform search/social marketing competitive analyses using our industry tools
- Proficient in SEMRush and Social Media Advertising Tools
- Solid communication skills in order to effectively present strategic and tactical plans to internal teams.

**What You'll Bring**
- Bachelor’s Degree in marketing, communications, or related field
- ** A minimum of 3+ years experience** in digital marketing or demand generation.** **_Agency experience is a huge plus_**:

- Strong writing and editing skills
- Data oriented with solid analytical and problem-solving skills
- Knowledge of best practices for landing pages and A/B testing
- Experienced in lead generation and performance marketing
- Google Ads, Google Analytics, and Facebook Blueprint Certifications are a plus. _Experience with ABM technologies is a huge plus_
- Familiarity with CRM and marketing automation technologies, previous use of Salesforce and Pardot a plus
- High degree of initiative, resourcefulness, personal responsibility and ownership
- Strong interpersonal skills and ability to work as part of a global team.

**Core values required of all simPRO employees**

While experience in the above areas will be highly considered, it’s important to note they will be secondary to the person with the right determination, attitude and simPRO compatibility. Our culture and core values are very important to us:

- ** We Are One Team**:

- ** We Own It**:

- ** We Innovate**:

- ** We Care**:

- ** We Have Fun**

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