Principal SEO Specialist

**Principal SEO Specialist**(**Job Number**:240000SM**)**

**Description**

Play a crucial part in the optimisation work across Marketing, Membership and Digital teams by leading search engine optimisations that will drive traffic and contribute to delivering top-notch digital experiences for RACQ members.

Demonstrate your SEO skills by driving technical and onpage enhancements and developing content creation strategies.

Surface actionable insights on how we can improve RACQ’s search experience to drive increases in conversions, and brand visibility, and work on collective initiatives to improve joint SEM and SEO outcomes.

**Key responsibilities**:

- Evaluate search performance for RACQ using available tools and data to identify opportunities for optimisation and implement alongside digital teams.
- Work proactively with other teams to identify content creation and enhancement opportunities for product marketing or member engagement
- Be the SEO expert who can proactively identify issues and advise on implementing best practices
- Devise strategies to improve the appearance of search results and work with digital teams to increase the effectiveness of landing pages and web journey to match intent.
- Analyse paid and organic search performance to identify synergies or cannibalisation and provide recommendations to improve marketing efficiency and performance.

**About you**
- 3+ years hands on experience in SEO strategy, implementation and management;
- Experienced with search tools like SEMRush and ability to derive recommendations for improving search performance from data
- Demonstrated technical knowledge of search and site performance
- Demonstrated record in identifying and implementing search improvements and digital optimisations
- Strong analytical mindset, and can convert this into insights and action
- Excellent verbal and written communication skills including the capacity to influence and negotiate;
- High standards and an eye for detail.

**Why join RACQ?**

It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.

By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2030. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.

At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.

**What we offer you**:
Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA.
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to 80,000+ online courses.

**RACQ is a ‘Circle Back Initiative’ employer - we commit to respond to every applicant.**

**#LI-HYBRID**

**Work Locations**

Edward Street/Eight Mile Plains