Digital Acquisition Officer

About the role

The Digital Fundraising Officer (Acquisitions) plays a critical role in engaging and motivating AMCS supporters to fund our critical work taking action on the big issues facing our oceans.

In this role you will:

- Lead and execute our digital lead acquisition (paid and organic) and digital donor conversion fundraising programs.
- Be responsible for growing and nurturing our supporter list, by acquiring new and reactivating previous supporters.
- Focus on nurturing leads to acquire the all-important first gift.
- Work closely with our digital appeals program to grow and maintain our digital fundraising program.
- Provide digital support to our fundraising and retail programs.

Your background and varied skills in marketing or fundraising and digital channels will help you to analyse the effectiveness of our digital programs, and to continually optimise and deliver highly impactful appeal and acquisition programs that grow with the market.

Primary Responsibilities
- Develop and deliver digital acquisition lead and first-time donor retention, engagement and nurture programs to ensure a high rate of lead conversion to first gift keeping new AMCS supporters to stay engaged and active supporters of our critical work, and grow and maintain the AMCS donor and supporter base.
- Develop and manage campaigns and marketing for digital acquisition programs and provide digital support for the digital fundraising appeals program.
- Develop and manage digital marketing for the retail merchandise program and provide website support for the online shop front.
- Develop and manage lead acquisition campaigns for regular giving conversion, including leads for telemarketing conversion or two-step lead generation.
- Report and analyse the effectiveness of digital acquisition, donor conversion and retention suites and design tests to deliver optimisation.
- Copywriting & Content Production_
- Create digital content production including web assets, graphics or video production to drive engagement for AMCS acquisition programs.
- Coordinate and work with third-party agencies to develop and manage ongoing evergreen digital lead generation across multiple platforms.
- Digital Optimisation_
- Conduct ongoing assessment and optimisation of digital assets and user experience to increase digital acquisition and donor conversion.
- Design marketing automation workflows for new lead acquisition engagement, and first-time donor conversion and engagement.
- Regularly undertake reporting and analytics to ensure data management and lead data hygiene is optimal in our database (Salesforce).
- Regularly undertake reporting and analytics to monitor and drive ongoing improvement across fundraising digital assets.
- Fundraising Digital Support_
- Work with the:

- Digital Fundraising Officer (Appeals) to cultivate and acquire first gifts.
- Communications team to solicit and nurture organic leads.
- Regular Giving Coordinator to develop acquisition campaigns that are focused on recruiting regular monthly giving supporters.
- Support the AMCS online shop, by working with the Digital Fundraising Officer (Appeals) to manage and maintain the online shop.
- Support the fundraising team in delivering digital components of omnichannel fundraising campaigns.

What you’ll need to be successful in this role:

- A minimum of two years of experience in fundraising, communications or marketing.
- Demonstrated experience in the design and execution of comprehensive lead generation and engagement marketing plans.
- Excellent written communication skills, with the ability to write compelling content that turns complex information into clear and motivating action.
- High attention to detail with excellent organisation, time management and project management skills.
- Commitment to achieving positive change for our oceans and upholding AMCS’ values.

Position Description : AMCS Position Description - Digital Acquisition Officer

Please see attached for a full position description and further details on the role. For more information on our work and our people please visit our website.
- Please Note: Applicants must have the right to work in Australia. That is, you must be an Australian citizen or permanent resident or a New Zealand citizen, or hold a valid visa with permission to work on an ongoing basis._

A position description is attached.

PBA3

Profession: #Fundraising, #Marketing_Media_and_Communications

Sector: #Conservation_and_Environment