Performance Marketing Manager

6 days ago

South Melbourne, Australia Cloudtech Group Full time

CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.

We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.

**Performance Marketing Strategy & Execution**:

- Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
- Manage campaign budgets and optimise for maximum ROI across all acquisition channels
- Build tracking frameworks that capture every meaningful user interaction
- Execute rigorous A/B testing methodologies to continuously improve conversion rates
- Analyse user acquisition funnels and identify optimisation opportunities

**Analytics & Reporting**:

- Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories.
- Develop targeting segments that find our perfect customers
- Develop dashboards to visualise performance and communicate results to stakeholders
- Implement advanced targeting and segmentation strategies across platforms
- Work with technical teams to optimise landing pages for conversion
- Utilise marketing automation tools to improve campaign efficiency
- Maintain expertise in emerging performance marketing technologies and approaches

**Requirements**:

- 7+ years of performance marketing experience
- Fintech industry knowledge deep enough to explain blockchain at a dinner party
- Equal passion for creative campaigns and spreadsheet analysis
- A track record of driving results

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