Performance Marketing Lead

Reporting to the Chief Marketing Officer, we are seeking a commercial and strategic leader with deep expertise in performance marketing—someone who is as comfortable building and running campaigns as they are setting strategy and producing insightful reports.

This is a pivotal role in a fast-paced, high-growth environment, ideal for someone ready to make a significant impact at an iconic Australian eCommerce pioneer.

**In this role you'll be responsible for**:
- Personally setting up, managing, and continuously optimising performance media campaigns across paid search, paid social, affiliate marketing, and other performance-driven channels.
- Defining and executing the overall paid media strategy, ensuring alignment with business goals.
- Analysing campaign performance data, generating actionable insights, and implementing optimisations to maximise customer acquisition, revenue growth, and return on investment (ROI).
- Managing hands-on execution across key platforms including Google Ads, Microsoft Ads, Meta, and emerging channels.
- Delivering regular performance reports to senior leadership, including strategic recommendations grounded in data.
- Overseeing the performance marketing budget with a focus on cost efficiency and profit maximisation.
- Running various tests across creative, copy, targeting, bidding strategies, and landing pages to inform optimisation efforts.
- Using tools such as Google Analytics, Tableau, and other data platforms to measure performance and inform ongoing strategy.
- Providing leadership and mentorship to a growing Performance Marketing team, while also being directly responsible for campaign delivery and performance.
- Collaborating cross-functionally with internal teams to align campaigns with business initiatives and promotional calendars.
- Exploring and testing new platforms, channels, and ad formats to unlock additional growth opportunities.
- Staying abreast of digital marketing trends, platform updates, and industry innovations to maintain a competitive advantage.
- Working closely with Engineering and Marketing teams to support campaign delivery and ensure operational excellence.
- Implementing and refining tools and processes to streamline campaign management and scale paid media activities.
- Cultivating strong relationships with advertising partners to stay ahead of platform developments and leverage new opportunities.
- Establishing and enforcing best practice processes for campaign execution, tracking, and performance measurement.

**To be successful in this role, you should be**:
- Degree qualified in Marketing, Business, Communications, or a related field.
- Experienced in setting up and managing performance marketing campaigns from end to end, across paid search, paid social, and affiliate channels—ideally within a Retail or eCommerce environment.
- A digital marketing expert with a strong grasp of customer behaviour, acquisition strategies, and conversion optimisation.
- Highly analytical and results-driven, with the ability to interpret complex data and translate it into actionable insights.
- Proficient in tools such as Google Analytics, Tableau, and Excel (including pivot tables, VLOOKUPs, and data modelling)—and yes, we’ll test your skills
- Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
- Adept at managing marketing budgets and forecasting ROI across channels.
- An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
- A proactive team leader with experience mentoring others while also being hands-on in delivery.
- Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.
- Excited by a dynamic, entrepreneurial environment where your work drives measurable business outcomes.- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape. You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more

**To apply**

**About Us**

**Heads up