Performance Marketing Lead

1 week ago

South Melbourne, Australia frank green Full time

**About frank green**

frank green isn’t a person, it’s a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

**Your New Role**

As the Performance Marketing Lead, you’ll drive the digital marketing strategy, ensuring we reach the right customers, maximise our ROI, and accelerate business growth. You’ll take the lead in managing multi-channel campaigns across paid search, social, display, and affiliate marketing, using data to refine and optimise performance. Reporting to senior leadership, your insights will shape how we achieve key metrics and propel us forward.

You'll be hands-on, guiding the execution of our campaigns while keeping an eye on industry trends and identifying fresh opportunities for growth. If you thrive in a fast-paced, data-driven environment and love a challenge, this is your opportunity to make a big impact.

**Your Day to Day**
- Lead performance marketing strategies across multiple digital platforms
- Manage and optimise paid media campaigns to drive high-quality traffic
- Analyse and report on campaign performance, using insights to refine strategies
- Drive A/B testing to enhance ad creative, targeting, and conversion rates
- Collaborate with internal teams to align campaigns with business goals
- Stay ahead of digital marketing trends and explore new growth opportunities
- Oversee budget allocation to maximise campaign effectiveness
- Work with external agencies and platforms to ensure seamless execution

**What You Need**
- Deep expertise in paid search, social media, display, and affiliate marketing
- Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager)
- Exceptional analytical skills to interpret data and translate it into strategy
- Experience with A/B testing and iterative marketing practices
- Strong organisational skills and the ability to manage multiple campaigns
- Knowledge of SEO and broader digital marketing principles is a plus

**The Perks**
- Dog friendly offices.
- Staff discount on frank green products.
- Personal learning & development budget.
- A real opportunity to have an impact on a global brand.
- Celebration birthday day off as paid leave.
- Plenty of autonomy and opportunity to grow.
- Generous parental leave.
- Hybrid work environment.
- Fun and inclusive staff events and celebrations.

**Our Culture**:
At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic and driven by the pursuit of “anything is possible”, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

**To Apply**

This role is for someone who thrives in a fast-paced, entrepreneurial environment, where every day brings new challenges and opportunities. If this sounds like you, hit APPLY NOW and we'll be in touch.

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