Performance Marketing Specialist

2 weeks ago

South Melbourne, Australia frank green Full time

**About frank green**

frank green isn’t a person, it’s a philosophy. We’re frank about living green.

Our purpose is to stop single-use plastics. So we create beautifully designed, functional and innovative products that fit seamlessly into your life, products you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

**Your New Role**

We’re looking for a hands-on and data-driven Performance Marketing Specialist to join our growing digital team. You’ll work across paid channels including Google, Meta, TikTok, display and affiliates, driving awareness, traffic, and conversions.

You’ll thrive on turning insights into action, know how to make a budget work hard, and love the satisfaction of scaling high performing campaigns. If you’re keen to make an impact (and help the planet while you’re at it), we’d love to meet you.

**Your Day to Day**
- Build, monitor and optimise paid campaigns across Google, Meta, TikTok and other platforms.
- Drive strong ROI across paid search, social, display and affiliate channels.
- Provide actionable insights based on campaign data, trends and performance.
- Brief in creative assets and work closely with marketing, brand and content teams to ensure alignment.
- Support testing initiatives - A/B testing, multivariate testing, experimentation.
- Maintain accurate reports, performance dashboards and forecasts.
- Help manage budgets, pacing and spend - ensuring campaigns stay on track.
- Conduct market research to identify trends, competitor activity and opportunities.

**What You Need**
- 3+ years of hands-on experience in performance marketing, digital advertising or ecommerce.
- Deep expertise in Google Ads (especially Shopping and product feeds), with strong knowledge of Meta and TikTok.
- Experience across campaign setup, execution and optimisation.
- A strong analytical mindset and proficiency in tools like Google Analytics.
- Comfortable managing multiple campaigns simultaneously, with a clear eye on performance metrics and business outcomes.
- Experience working with creative teams to brief and refine performance assets.
- Strong attention to detail and the ability to stay calm under pressure.
- SEO knowledge and affiliate experience are a bonus, but not essential.

**The Perks**
- Dog-friendly offices
- Generous staff discounts on frank green products
- Learning and development budget to grow your skills
- Birthday leave - take the day off to celebrate you
- Paid parental leave that supports every kind of family
- Hybrid work environment
- Fun, inclusive team events and celebrations

**Our Culture**

At frank green, we believe diversity makes us better.

We’re creative, pragmatic and powered by the mindset that anything is possible. We love what we do, we care deeply about the planet, and we bring passion and energy into every project. We’re growing fast, learning constantly and having a great time doing it.

**Ready to do meaningful work at a brand that’s changing the game?

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