Campaign Analytics Lead

4 days ago


Melbourne, Australia Flybuys Full time

**Work options**: Hybrid
**About Us**

We’re known for being the country’s most popular rewards program, helping Australian’s get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we’re also the winner of Canstar Blue's 2023 and 2024 Most Satisfied Customer award for Rewards Programs.

But, we're more than the card you carry around in your wallet or the app on your phone Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.

**Your Team**

We've already built a pretty amazing team, but we're not looking for more of the same. Our day-to-day is made stronger when we surround ourselves with people who are different, like you.

**Your Role**

There is no typical working week at Flybuys. But here are some of the things you will be working on, day-to-day;
- Drive the evolution of Flybuys’ experimental design and campaign analytics capability by developing/enhancing test and learn frameworks and processes
- Lead and drive Flybuys’ campaign data strategy, including end to end data requirements to enable campaign and process optimisation
- Collaborate with internal and external stakeholders to understand their business objectives and design effective campaign strategies to achieve them.
- Analyse data to understand member behaviour and campaign performance, identifying key trends and opportunities.
- Develop and present compelling data-driven insights and recommendations to both internal and external stakeholders.
- Work with a range of stakeholders to design and deliver enhanced campaign performance monitoring and insights.
- Design and implement test-and-learn strategies to measure and optimise campaigns and interventions.
- Drive and oversee continuous improvement initiatives across campaign processes
- Coaching and development of data analysts within cross-functional squads, fostering a collaborative and innovative environment.
- Manage delivery timelines and maintain regular communication with stakeholders to ensure alignment on project expectations and progress.
- Contribute to the Data & Insights chapter by sharing knowledge, coaching, and mentoring data practitioners, and collaborating to develop, adopt, and extend standards and practices to enhance our data and analytics capabilities.
- Stay informed about industry practices and trends through various sources to continuously improve our approaches.

**Your Experience**
- 7+ years experience in a similar campaign insights and analytics role
- Deep technical knowledge in campaign analytics, business analytics and customer insights
- Experience in experimental design and deep understanding of campaign performance factors including ROI, uplift, outlier methodology and control group selection.
- Technical skills including SQL, BI experience (e.g. Power BI)
- Demonstrated experience delivering strategic insights and recommendations that have a measurable impact on business performance and growth.
- Demonstrated ability to identify inefficiencies, recommend improvements that align with best practices.
- Strong commercial acumen with a deep understanding of financial dynamics, economic and market trends.
- Excellent verbal and written communication skills with the ability to articulate complex concepts in a clear and simple manner to senior leaders, executives and non-technical stakeholders.
- Strong problem-solving abilities with a demonstrated ability to think creatively and drive innovation.
- Strong project management skills with the ability to effectively prioritise and manage multiple initiatives in a fast-paced environment.
- Strong attention to detail and numerical accuracy.

**Your Benefits**

**We offer our valued team members a stack of exclusive benefits To name a few...**
- Flybuysflex | work from anywhere, measured on outcomes
- Two well-being days per year
- Volunteer leave
- Ongoing learning & development programs and opportunities
- My Coles and Wesfarmers team member discount card
- Be Well Programs - Mind/Body/Soul
- Quarterly All Team events
- Hybrid social events
- New starter kit merchandise

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.
- It is a condition of employment that successful applicants undergo a National Police Check prior to commencing._

Video



  • Melbourne, Victoria, Australia Flybuys Full time $120,000 - $180,000 per year

    Work options: HybridAbout UsWe're known for being the country's most popular rewards program, helping Australian's get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we're also the winner of...

  • Campaign Lead

    3 weeks ago


    Melbourne, Australia Accpa Full time

    The Communications and Corporate Affairs (CCA) Group builds and leverages media and strategic stakeholder relationships to improve awareness and understanding of ASIC’s mandate and outcomes. It manages external, digital and internal communications, and delivers ASIC’s consumer education and Moneysmart. This role sits in the Corporate Affairs team in the...


  • Melbourne, Australia Hudson Australia Full time

    Are you ready to channel your marketing expertise into projects that make a real difference? This is your chance to join a team that prides itself on collaboration, innovation, and impact. Your role will be pivotal in implementing marketing strategy, connecting with members and leading multi-channel campaigns that make a difference. **The...

  • Lead Data Analyst

    1 week ago


    Melbourne, Australia Capgemini Full time

    Come and join a thriving company and become part of a diverse global collective of free-thinkers, entrepreneurs and industry experts who are all driven to use technology to reimagine what’s possible. Capgemini. Get the future you want. **Let’s talk about the roles and responsibilities** As a Data Analyst, you’ll be involved in designing and...

  • Campaign Specialist

    6 days ago


    Melbourne, Australia Hostplus Full time

    **Job no**: A2885 **Category**: Marketing, Corporate Affairs, Stakeholder Management, Policy & Advocacy **How will you make an impact?** Are you passionate about making a positive impact to our members dignified retirement? As our Campaign Specialist, you'll be the technical expert behind marketing campaigns that connect 1.9 million members with the...

  • Analytics Lead

    2 weeks ago


    Melbourne, Victoria, Australia Latitude IT Full time $104,000 - $130,878 per year

    Analytics LeadMelbourne - Hybrid modelInitial 12 month FTCAre you passionate about unlocking the power of data and driving meaningful business outcomes? We're looking for an Analytics Lead who thrives at the intersection of people, data, and strategy.This is a leadership role where you'll guide a talented analytics squad, influence decision-making across the...

  • Analytics Lead

    4 weeks ago


    Melbourne, Victoria, Australia Latitude IT Full time

    Recruitment Specialist - Data & Cyber Practice Initial 12 month contract Overview We're looking for an experienced Analytics Lead to drive the next stage of our client's analytics journey. With a modern Snowflake data platform already in place and a major ERP transformation underway, this is a pivotal role where you'll guide the business in getting...

  • Analytics Lead

    4 weeks ago


    Melbourne, Victoria, Australia Latitude IT Full time

    Recruitment Specialist - Data & Cyber PracticeInitial 12 month contractOverviewWe're looking for an experienced Analytics Lead to drive the next stage of our client's analytics journey. With a modern Snowflake data platform already in place and a major ERP transformation underway, this is a pivotal role where you'll guide the business in getting maximum...

  • Campaign Manager

    6 days ago


    Melbourne, Australia Sharp & Carter Full time

    Inner Eastern Suburbs Location | 4 Days in the Office, 1 day from home - Salary pitched at 90-100K Base + Superannuation + Bonus - Varied position with a focus on Campaigns | Great team culture Located within the Inner Eastern suburbs of Melbourne, our client is a high-profile ASX listed organisation who deliver exceptional service within their field. With...

  • Campaign Specialist

    2 weeks ago


    Melbourne, Victoria, Australia Hostplus Full time $80,000 - $120,000 per year

    How will you make an impact?Are you passionate about making a positive impact to our members dignified retirement?As our Campaign Specialist, you'll be the technical expert behind marketing campaigns that connect 1.9 million members with the information they need to build their retirement wealth. Your marketing automation expertise will directly drive member...