Campaign Analytics Lead

Work options: Hybrid

About Us

We're known for being the country's most popular rewards program, helping Australian's get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we're also the winner of Canstar Blue's 2023 and 2024 Most Satisfied Customer award for Rewards Programs.

But, we're more than the card you carry around in your wallet or the app on your phone Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.

Your Team

We've already built a pretty amazing team, but we're not looking for more of the same. Our day-to-day is made stronger when we surround ourselves with people who are different, like you.

Your Role

There is no typical working week at Flybuys. But here are some of the things you will be working on, day-to-day;

• Drive the evolution of Flybuys' experimental design and campaign analytics capability by developing/enhancing test and learn frameworks and processes
• Lead and drive Flybuys' campaign data strategy, including end to end data requirements to enable campaign and process optimisation
• Collaborate with internal and external stakeholders to understand their business objectives and design effective campaign strategies to achieve them.
• Analyse data to understand member behaviour and campaign performance, identifying key trends and opportunities.
• Develop and present compelling data-driven insights and recommendations to both internal and external stakeholders.
• Work with a range of stakeholders to design and deliver enhanced campaign performance monitoring and insights.
• Design and implement test-and-learn strategies to measure and optimise campaigns and interventions.
• Drive and oversee continuous improvement initiatives across campaign processes
• Coaching and development of data analysts within cross-functional squads, fostering a collaborative and innovative environment.
• Manage delivery timelines and maintain regular communication with stakeholders to ensure alignment on project expectations and progress.
• Contribute to the Data & Insights chapter by sharing knowledge, coaching, and mentoring data practitioners, and collaborating to develop, adopt, and extend standards and practices to enhance our data and analytics capabilities.
• Stay informed about industry practices and trends through various sources to continuously improve our approaches.

Your Experience

• 7+ years experience in a similar campaign insights and analytics role
• Strong statistical knowledge with proven ability to apply statistical approaches for measurement and optimisation
• Deep technical knowledge in campaign analytics, business analytics and customer insights
• Experience in experimental design and deep understanding of campaign performance factors including ROI, uplift, outlier methodology and control group selection.
• Technical skills including SQL, BI experience (e.g. Power BI)
• Demonstrated experience delivering strategic insights and recommendations that have a measurable impact on business performance and growth.
• Demonstrated ability to identify inefficiencies, recommend improvements that align with best practices.
• Strong commercial acumen with a deep understanding of financial dynamics, economic and market trends.
• Excellent verbal and written communication skills with the ability to articulate complex concepts in a clear and simple manner to senior leaders, executives and non-technical stakeholders.
• Strong problem-solving abilities with a demonstrated ability to think creatively and drive innovation.
• Strong project management skills with the ability to effectively prioritise and manage multiple initiatives in a fast-paced environment.
• Strong attention to detail and numerical accuracy.

Your Benefits

We offer our valued team members a stack of exclusive benefits To name a few...

• Flybuysflex | work from anywhere, measured on outcomes
• Two well-being days per year
• Volunteer leave
• Ongoing learning & development programs and opportunities
• My Coles and Wesfarmers team member discount card
• Be Well Programs – Mind/Body/Soul
• Quarterly All Team events
• Hybrid social events
• New starter kit merchandise

Be You, With Us. Apply today

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone's voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.

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