Marketing Operations and Campaigns Lead

2 weeks ago


Melbourne, Australia Hudson Australia Full time

Are you ready to channel your marketing expertise into projects that make a real difference?

This is your chance to join a team that prides itself on collaboration, innovation, and impact.

Your role will be pivotal in implementing marketing strategy, connecting with members and leading multi-channel campaigns that make a difference.

**The Opportunity**

As a **Marketing Operations and Campaigns Lead**, you'll be at the heart of bringing our data driven marketing strategy to life, through digital and traditional channels. The Digital Marketing Adviser will report into you and offer support in a wide range of content creation activities to bring campaigns and BAU activities to life.

You'll work within a team of four with an environment that thrives on shared goals and creativity, helping to support workers, employers and stakeholders with critical services and benefits.

**Key Responsibilities**
- Manage and mentor the Digital Marketing Adviser to create high quality content for campaigns and BAU activities.
- Review and present analytics and data to make evidence-based marketing decisions.
- Advise internal clients including management on best practice campaigns, communication and content.
- Manage high-profile communication projects for the business.
- Create and direct team to execute social media strategy to align with business goals and engage members. Create social media strategies aligned to business goals, direct their execution.
- Foster positive relationships with stakeholders and vendors, promoting brand values.

**About You**

You will have:

- 5+ years in a similar role demonstrating proven success in operational marketing or similar
- Relevant experience in integrated campaign development and management
- Strong administration and organisational skills
- Understanding of campaign performance metrics
- Ability to manage multiple campaigns simultaneously
- Understanding of marketing stack platforms
- Capacity to liaise with a variety of vendors including graphic agencies, printers and video production houses
- Creative problem solver
- Team oriented - able to develop and manage strong working relationships with all internal departments and liaising with stakeholders and internal staff.
- A proactive, "can-do" attitude and a collaborative team spirit.

**Your experience will include**:

- Leading the delivery of high-profile marketing and communications projects including crisis communications and annual reports.
- People management in the marketing and communications space
- A sound understanding marketing technology such as content management systems, CRM tools, social media platforms, and eDM systems.
- Leading multi-channel marketing campaigns that deliver on goals and objectives
- Possessing a valid Victorian driver's licence.

If you're ready to step into a role that's both challenging and rewarding, where your creativity and expertise can make a tangible impact, we'd love to hear from you.



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