Customer Lifecycle Optimisation Manager Vinomofo

1 week ago

Port Melbourne, Australia Pony Express Full time

Newly created role
- High impact

**Introduction**

Vinomofo is one of Australia’s most loved online wine retailers, known for curating exceptional wines at unbeatable value and building a loyal community of wine lovers. With a thriving e-commerce business and a newly launched loyalty program, the company is seeking a Customer Lifecycle Optimisation Manager to drive customer retention and maximise lifetime value.

**The Role**

The Customer Lifecycle Optimisation Manager will be responsible for growing customer value and loyalty by designing and delivering campaigns that move customers from their first purchase through to becoming long-term advocates.

**Key Responsibilities**
- Increase conversion rates from first to second and third purchases through tailored lifecycle initiatives.
- Build and execute retention strategies that reduce churn and grow loyalty program engagement.
- Partner with data and marketing teams to segment customers, test campaigns, and track performance.
- Collaborate with sales, marketing, and commercial teams to ensure lifecycle campaigns align with brand and business priorities.
- 3-5 years’ experience in data-driven lifecycle, CRM, or retention marketing.
- Background in analytics, segmentation, and cohort modelling, with proven ability to turn data into actionable lifecycle strategies.
- Experience working with customer data platforms, data visualisation, and unification tools (e.g., HubSpot, Mixpanel, Segment, DOMO, BigCommerce).
- Proficiency in data interpretation and performance measurement across churn, CLTV, retention cohorts, and engagement metrics.
- A test-and-learn mindset with the ability to run experiments, interpret outcomes, and scale what works.
- Excellent stakeholder communication skills, with the ability to translate complex data insights into clear business recommendations.

**The Offer**
- Competitive salary of $110k-130k + super + bonus.
- An opportunity to shape the lifecycle strategy of a fast-growing e-commerce brand.
- A collaborative and values-driven culture within one of Australia’s most innovative online retailers.
- Hybrid, flexible work. Port Melbourne office location.

This is an opportunity to join Vinomofo in a pivotal role that will shape how the business engages, retains, and grows its customer community.

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