Campaign Manager, Lifecycle

• Design and deliver CRM campaigns across multi channels
• Translate complex data and performance results into clear insights
• Melbourne based

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it's how we approach work every day. As a collective, we're a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia's energy transition. If you're driven by purpose and excited to be part of something bigger, we'd love to have you on the journey.

About the Role

As our Campaign Manager – Lifecycle, you'll lead the design and delivery of personalised 1:1 CRM campaigns across Email, SMS, Push, In-App and On-Site channels. Using Braze you'll drive engagement, retention and growth across the customer lifecycle — using data, insight and testing to deliver exceptional customer experiences.

You'll take ownership of campaign optimisation and A/B testing roadmaps, ensuring our lifecycle communications are effective, efficient and continuously improving. Partnering closely with Strategic Marketing, Digital and Product teams, you'll translate complex data and performance results into clear insights for senior stakeholders.

Key Responsibilities

• Own the design, delivery and optimisation of CRM and lifecycle campaigns across key 1:1 channels (Email, SMS, Push, In-App, On-Site).
• Define and manage A/B testing and campaign optimisation programs with minimal support.
• Develop content and personalised communication journeys that drive engagement, retention and cross-sell opportunities.
• Partner with internal teams to align lifecycle activity with strategic marketing objectives.
• Analyse customer data and campaign performance to identify actionable insights and continuously improve outcomes.
• Communicate campaign results and recommendations effectively to senior management and stakeholders.

About You

You're a confident and experienced campaign marketer who thrives on owning end-to-end delivery. You're comfortable managing testing and optimisation independently, creating content that resonates across 1:1 channels, and translating performance into clear, business-focused insights. You're highly organised, adaptable and collaborative — someone who keeps stakeholders engaged and projects moving forward.

You'll also bring:

• Proven experience in CRM or Direct Marketing across multi-channel 1:1 communications.
• Strong knowledge of campaign management tools such as Braze, Salesforce, or Adobe Campaign.
• Excellent communication and stakeholder engagement skills.
• A data-led approach, with a focus on testing, optimisation and continuous improvement.
• Strong organisational skills, with the ability to manage changing priorities and multiple campaigns at once.

Origin - Where good change happens

At Origin, we're powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.